The AMZ Pathfinder Expedition Plan breaks down the 5 critical steps we follow when taking on a new client for advertising management. In making this
What is Amazon Demand Side Platform (DSP)?
Let’s get the technical jargon out of the way. Amazon DSP, or demand-side platform, is an advertising platform that lets advertisers buy display ad placements...
The Big 3 Ad Metrics: ACoS, Blended ACoS and Attributed vs Overall Revenue
As an agency that has earned our clients a combined $6 million in ad revenue in a single month last year, we assure you that we accomplished this by focusing on a variety of metrics besides ACoS alone...
How AMZ Pathfinder Helped Ash Increase his Average Monthly Amazon PPC Ad Revenue by 113% While Lowering ACoS
Ash is an e-commerce business owner in the Home Decor category. Started in 2015, his business scaled to the point where he wanted to unplug from managing the Amazon PPC himself, continue building the business, and wanted to get expert help.