In a recent webinar hosted by Orange Klik and powered by Getida, our founder, Brent Zahradnik, along with Augustas Kligys, founder of Orange Klik, and Ritu Java, CEO of PPC Ninja, explored how sellers can use Brand Analytics data to improve their PPC campaigns.
Here are some of the transformational insights they shared from the session:
- Harnessing Market Basket Analysis to build high-converting product bundles
- Executing powerful retargeting and targeting strategies using Sponsored Brands ads
- Turning customer reviews into a goldmine for marketing success
Building a successful and sustainable Amazon business depends on understanding your customers. To achieve this, it’s important to understand their needs, preferences, and buying habits. These insights help with setting up campaigns that resonates with them and boosts sales.
Data also plays a critical role in this process. Since its introduction in 2019, Amazon Brand Analytics has become an essential suite of tools, offering valuable insights into customer purchasing behavior. This data helps you to make informed decisions and refine your marketing strategies.
Watch here: https://www.youtube.com/watch?v=kqINpkUD6uE