The AMZ Pathfinder Approach to Amazon PPC Management
Every Amazon business is unique and should be treated as such. That’s why we have engineered our well-oiled, battle-tested, 5-step process that helps us reveal what’s best for your business and how we can align with your brand to achieve your advertising goals.
Onboarding and Account Triage:
Restructure and Scale:
Ongoing Optimization:
Account Evaluation:
Ongoing Collaboration:
Account Evaluation:
Onboarding and Account Triage:
Restructure and Scale:
Ongoing Optimization:
Ongoing Collaboration:
1. Account Evaluation:
Account evaluations are a great way for us to know your account and report back on what pros and cons are catching our eye.
2. Onboarding and Account Triage:
After the evaluation, comes the account triage. We’ll have an assigned account manager take over your account, start working on the pain points, and “clean up” the account effectively to have it ready for scaling.
3. Restructure and Scale:
When triage is complete, we start restructuring the account, renaming advertising campaigns, building new ones and putting the account on a path to growth.
4. Ongoing Optimization:
From there on, we’ll keep on optimizing your Amazon PPC Account, finding new ways to grow and applying effective methods and new features Amazon introduces to scale.
5. Ongoing Collaboration:
We keep in touch to update you about your Amazon PPC campaigns, discuss the next steps, and raise any concerns you have. We will also be reporting back to you on your account’s performance on a monthly basis.
Why Should You Use an Amazon PPC Management Agency?
An Amazon marketing agency will work with your team to decrease your PPC advertising cost of sales (ACoS), optimize your ad campaigns, and increase your ROI—while maximizing services from Advertising for Amazon which are highly-effective. All serious Amazon sellers should be using Amazon advertising and targeting ACoS.
We know that startups and small businesses (even Amazon businesses) may not have the resources—both people and money—to manage ads and ad spend optimally. Even for enterprise-sized organizations, PPC management demands serious time and effort; some of that might be handled by automation and the rest should be managed by an expert Amazon PPC agency so your organization can focus on vital business operations.
The core services of any Amazon marketing specialist should include auditing the organization’s site and developing a customized Amazon PPC strategy aligned with business goals based on the results of the audits. PPC management should also include Amazon SEO, consulting, posts management, PPC, and storefront and branding.
Our Amazon PPC management service uses proven tactics for Amazon ad campaigns that include mastery of keyword research, keyword bidding, Amazon sponsored products, ad groups, Amazon sales, and listing optimization. We understand search terms and algorithms at a deeper level, which allows us to avoid negative keywords and develop effective strategies for new campaigns.
Our Pricing
Requirements for our Amazon PPC management: We require a three month commitment to begin, but after that, you get to decide each month if you want to continue with our management. We only ask for a 30-day notice before we end our partnership. We’ll never trap you in complicated contracts.
See our general estimates below.
Your Monthly Advertising Revenue:
AMZ Pathfinder's estimated monthly Amazon PPC services cost:
<$10,000
$1,000
$25,000
$1,400
$50,000
$2,370
$100,000
$3,536
$150,000
$4,249
$200,000
$4,738
$300,000
$5,370
$500,000
$6,175
$1,000,000
$8,188
Our Pricing
Requirements for our Amazon PPC management: We require a two month commitment to begin, but after that, you get to decide each month if you want to continue our Amazon PPC services. We only ask for a 30 day notice before we end our partnership. We’ll never trap you into any contracts.
See our general estimates below.
Our Values
Ownership.
We are accountable for what we do and we take our time doing it to ensure quality. We always do what we say we will do.
Simplicity.
We eliminate or minimize things that make no impact on client outcomes. More isn’t always better.
Our Clients Come First.
Every decision we make is based on the result it will yield for our clients. We truly want what is best for you.
Continuous Improvement.
We don’t settle for complacency. We are committed to lifelong improvement.
Continuous Improvement.
We don’t settle for complacency. We are committed to lifelong improvement.
Resources Worth Reading
65+ Brands LOVE Working With Our Amazon PPC Management Team!
We crafted our unique AMZ Pathfinder Amazon Ads Process that’s built to deliver. Over, and over, and over.
Let us build something amazing together.
Steve C.
CEO | North America and EU Markets Amazon Brand Owner
"The team at AMZ Pathfinder are the only Amazon PPC Agency I would trust to handle such a critical part of my $6M+ Amazon PPC account. With their help managing ad spend, negative keywords, product display ads, sponsored brands ads and more-- our ACoS dropped by at least 20% and helped our brands profitably grow to the place they are today."
Ash
CEO | Home Decor Brand
"To me, the main thing for an Amazon PPC Agency is the communication part and I think that you guys [AMZ Pathfinder] have communicated everything really, really well.
Frequent follow ups: emails and calls every month and to me, that’s very valuable. Those two are the main things for me: The communication part and also the Amazon PPC data that you show in terms of spreadsheets and charts."
Sean D.
CEO | US Marketplace Brand Owner
"Working with Brent has been the best decision to help scale our business effectively.
His knowledge & expertise is demonstrated by our significant increase in sales on Amazon.
A-Player, results-driven & customer-focused."
Are you a good fit?
Your time and money is valuable. If your monthly revenue exceeds $100,000 USD (or local equivalent) in any one marketplace, we’d love to work together to increase that number. If you…
- Bring in at least $100,000 (or local currency equivalent) or more per month in at least one Amazon marketplace.
- Have a strong cohesive brand with quality products and outstanding product listing pages on Amazon
- Know your product lineup’s USP
- Are either currently on a growth trajectory or possess a clear path forward to one
- Understand The Effects That Advertising Can And Cannot Have On Your Amazon Sales
- Seek To Operate Collaboratively With Multiple Members Of Our Amazon PPC Management Team On An Ongoing Basis
Get In touch
AMZ Pathfinder works exclusively with brands already established on Amazon. This Ensures Your Business Will See Meaningful Results And A Better Return On Your Amazon Advertising Cost.
Want to know more about how we can help?
Fill out the form and on the next page, schedule a free call with Juan who can answer any of your questions!
