Welcome to our Blog

The best tools, content, and e-commerce news for Amazon experts, marketers, and business owners for effective optimization on Amazon. Stay up to date!

Showing all media hub

Graphic illustration of Amazon DSP advertising with an online shopping page, a person holding a clock, and a map with location markers.

When Should Your Business Consider Using Amazon DSP?

Amazon DSP represents a significant shift in thinking about the Amazon Advertising ecosystem. Unlike PPC

Anoushka Das February 26, 2025

Promotional banner for the #AskJunglr live session on Amazon Ads, featuring four special guests from CORE, scheduled for Thursday, February 13th.

Amazon PPC LIVE #AskJunglr | with Elizabeth Greene featuring Special guests from CORE

Join the latest live episode of #AskJunglr, hosted by Elizabeth Greene, featuring AMZ Pathfinder’s Founder,

AMZ Pathfinder In The Wild February 13, 2025

Brent Zahradnik smiling in a light blue shirt with text reading "Ask an Amazon Agency - Holiday Lessons for Q1 Wins with Brent Zahradnik" on a black and orange gradient background.

Holiday Lessons for Q1 Wins with Brent Zahradnik [EcommerceChris Podcast]

Our founder, Brent Zahradnik, joined Chris McCabe on the eCommerceChris podcast to discuss how Amazon

AMZ Pathfinder In The Wild January 30, 2025

A graphic with two puzzle pieces, one labeled "Google" and the other "Amazon," symbolizing integration. The text reads, "Should You Run Google Shopping Ads Alongside Amazon Ads?" Guest blog by Snowball Creations.

Should You Run Google Shopping Ads Alongside Amazon Ads?

With how competitive the e-commerce landscape has become, relying solely on one sales channel can

Max Sinclair January 23, 2025

Amazon Marketing Cloud graphic showing a transition from paper clutter to organized data with tools in a cloud environment.

Amazon Marketing Cloud (AMC): Everything You Need to Know

Few advertisers noticed or understood its potential when Amazon quietly launched its Marketing Cloud (AMC)

Anoushka Das January 23, 2025

Brent Zahradnik and Oleg Kuzmenkov featured with a bold title “Wholesale vs. Private Label” and text that says, “What Every Amazon Seller Should Know.” Logos of AMZ Pathfinder Beyond PPC and Seller Assistant are included.

Wholesale And RA On Amazon – Beyond PPC Podcast with Oleg Kuzmenkov, Founder of Seller Assistant

Oleg Kuzmenkov, Founder & CEO of Seller Assistant, recently joined our founder, Brent Zahradnik, on

AMZ Pathfinder In The Wild January 14, 2025

A festive-themed thumbnail with the text “2025 New Year’s Resolutions” and a Christmas-themed Amazon package. A man with a red beard is praying, while another man smiles in the background. A cartoon badger in a Santa hat appears in the corner.

2025 Amazon Marketing Resolutions and Intentions [The PPC Den Podcast]

Our founder, Brent Zahradnik, was recently a guest on the Ad Badger podcast, where he

AMZ Pathfinder In The Wild December 27, 2024

Oleg Kuzmenkov and Brent Zahradnik in a purple-themed podcast thumbnail discussing "Amazon Marketing Cloud" under the "Seller Assistant Talks" branding. The background features cloud and data analytics icons.

Amazon Marketing Cloud (AMC): Refine Your Amazon Advertising Strategy

Our founder, Brent Zahradnik, was recently a guest on Seller Assistant Talks, a podcast by

AMZ Pathfinder In The Wild December 19, 2024

Infographic displaying top Amazon ad combinations for achieving maximum ROI, with segmented icons representing targeting, analytics, budgeting, and engagement.

Top 3 Amazon ad combinations for Maximizing ROI, Brand Visibility and Sales

Amazon offers a robust advertising tool suite that empowers sellers to boost visibility, reach the

Anoushka Das November 27, 2024

Graphic showing a shopping bag with a Black Friday sale tag, a chart with an upward trend, and a currency stack, highlighting strategies for increasing Amazon sales.

Advanced Strategies for Boosting Amazon Sales on Black Friday

Amazon, the world’s largest online marketplace, sees an extraordinary surge in both traffic and competition

Xuan Xie November 20, 2024

Illustration of an Amazon storefront with a shopping cart, holiday shopping bags, and gift icons, highlighting 'BFCM 2024: How to Optimize Your Amazon Storefront'.

BFCM 2024: How to Optimize your Amazon Storefront

Black Friday and Cyber Monday (BFCM) are fast approaching, and with the potential to significantly

Anoushka Das November 5, 2024

The Ultimate Guide to Product Sourcing for Amazon Sellers

If you’re an Amazon seller, one of the most critical parts of your business is

Zignify October 23, 2024

Join 1000’s of ecom brands discovering Amazon Advertising trends before they pop, every month.

Upgrade My Amazon Ad Strategies

Amazing company to work with, they aggressively pursue their customers individual goals and strategies. really like working with Shannon, Bill, Brent, and Marko!

I have worked with many different third party Amazon gurus and AMZ Pathfinder is by far the best. Highly recommended.

I am impressed with their attention to detail and in depth explanations of their strategies and practices

Join 1000's of ecom brands discovering Amazon Advertising trends before they pop, every month.

"Thank you for putting this together, this is helpful."

Jason Junod

Owner & Scrubmaster | Bare Botanics

Download AMZ Pathfinder’s Quarterly Ad Report

The top changes to watch out for in Amazon advertising!

Comprehensive coverage of everything you need to know about Amazon Advertising trends
A detailed analysis of our ad spend, RoAS, and ACoS from the previous quarter
AMZ Pathfinder's Quarterly Advertising Gameplan
Expertly curated information and relevant insights perfect for individuals or teams looking to improve their Amazon advertising strategies