What is Amazon Demand Side Platform (DSP)?
Let’s get the technical jargon out of the way. Amazon DSP, or demand-side platform, is an advertising platform that lets advertisers buy display ad placements
Matthew Tran June 23, 2020
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Amazon ACoS: Learn The 3 Ad Metrics That Really Matter
Having a profitable Amazon advertising presence is an important component of maintaining and scaling your Amazon sales channel. Since its debut in 2014, Amazon advertising
Matthew Tran April 2, 2020
How AMZ Pathfinder Helped Ash Increase his Average Monthly Amazon PPC Ad Revenue by 113% While Lowering ACoS
The Client: Ash is an e-commerce business owner in the Home Decor category. Started in 2015, his business scaled to the point where he wanted
Matthew Tran February 27, 2020
7 Expert Tips on How to Clean Up Your PPC Account and Get it Ready for 2020
With so many new marketing trends on Amazon to prepare for, 2020 is sure to deliver a lot of exciting things to anyone advertising on
Matthew Tran February 12, 2020
Top 7 Amazon FBA Podcasts to Listen to for 2020
When it comes to running an ecommerce business on Amazon, it’s important that you stay on your toes and keep up with the trends in
Matthew Tran December 19, 2019
Understanding the Amazon PPC Advertising Lifecycle
As part of our onboarding process for our Amazon PPC management service, we ask new clients to help us by organizing their active products into
Brent Zahradnik July 26, 2019
What we learned from the first AMZ Pathfinder team meetup
AMZ Pathfinder held its first team meetup in Belgrade, Serbia in late May. The whole team came together for two days of work and two
Brent Zahradnik June 26, 2019
Why We Help Clients Spend Against Their Brand Name On Amazon
At Pathfinder, a question we often hear from clients is “why should we spend against keywords for our brand name?” The implication here is that
Brent Zahradnik February 12, 2019
How 2-Step URLs Help You Improve Organic Rankings on Amazon
Amazon’s organic SERPs are an important thing to master. We are obviously the pros for improving sales (and profit!) with our Amazon PPC management service,
Travis Jamison January 5, 2019
Amazon PPC Ads in Germany: Everything You Need to Know
You’re selling in the US, CA, or UK amazon marketplaces and your listings look great. You have all the right keywords in your title and
Brent Zahradnik August 10, 2018