Amazon DSP Targeting Capabilities
With the diversity of Amazon DSP’s platform, advertisers help brands scale through the creation of custom audience segments that are later used for creating and
May 24, 2022
How to Use eCommerce Creatives As Part of Your Amazon DSP Strategy
For many Amazon Brands looking to scale their business, Amazon DSP (Demand-Side Platform) is one of the first places they explore to make that happen.
May 11, 2022
Integrating Amazon DSP into Your Advertising Strategy
In the world of eCommerce, the customer journey can be as unpredictable as it can get. Not all customers will start from one stage and
April 19, 2022
A Quick Guide to Creating Amazon Sponsored Brands Video Ads
Here’s a riddle for you: 86% of marketing professionals consider me a powerful advertising tool, and another 72% of customers say they prefer learning about
March 29, 2022
We have acquired Clicksmob.com!
This has been in the works for a little while, but we can finally announce this acquisition: We have acquired Clicksmob.com! We’re super excited to
March 28, 2022
Spending on Amazon Ads for Profit vs. Rank/Visibility
Amazon PPC is an endless game where standing out amongst the competition in the largest global online marketplace means winning. Having an advertising expense of
March 21, 2022
Partner Communication at AMZ Pathfinder
Why Communication is Important Communication, when broken down, defines the process of sharing and understanding of information. In business, communication is one of the vital
March 14, 2022
How to Win on Amazon DSP this 2022
Playing the role of Amazon’s advertising ad network and exchange, Amazon DSP features a variety of ad options like high-quality graphic advertising and video commercials
March 7, 2022
31 Important Questions to Ask Your PPC Agency for 2022
Choosing the agency that will manage your Amazon PPC campaigns for you is one of the biggest decisions you’ll ever make for your business. So
February 27, 2022
Finding the next big thing for Amazon Advertising just got easy.
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