7 Last Minute Strategies for Amazon Prime Day 2020 Prep
Amazon has officially announced that Prime Day 2020 will be on October 13-14th, 2020. What Makes Prime Day 2020 The Biggest Yet? Many shoppers look
Matthew Tran
October 7, 2020
How to Increase Sales on Amazon with AMZ Pathfinder – Case Study
The Client: The numbers on the screen kept climbing and by midnight Michael Tunney, founder of KeySmart, destroyed his modest goal of $6,000. His Kickstarter ended
Matthew Tran
August 9, 2020
What is Amazon Demand Side Platform (DSP)?
Let’s get the technical jargon out of the way. Amazon DSP, or demand-side platform, is an advertising platform that lets advertisers buy display ad placements
Matthew Tran
June 23, 2020
Amazon ACoS: Learn The 3 Ad Metrics That Really Matter
Having a profitable Amazon advertising presence is an important component of maintaining and scaling your Amazon sales channel. Since its debut in 2014, Amazon advertising
Matthew Tran
April 2, 2020
How AMZ Pathfinder Helped Ash Increase his Average Monthly Amazon PPC Ad Revenue by 113% While Lowering ACoS
The Client: Ash is an e-commerce business owner in the Home Decor category. Started in 2015, his business scaled to the point where he wanted
Matthew Tran
February 27, 2020
7 Expert Tips on How to Clean Up Your PPC Account and Get it Ready for 2020
With so many new marketing trends on Amazon to prepare for, 2020 is sure to deliver a lot of exciting things to anyone advertising on
Matthew Tran
February 12, 2020
Top 7 Amazon FBA Podcasts to Listen to for 2020
When it comes to running an ecommerce business on Amazon, it’s important that you stay on your toes and keep up with the trends in
Matthew Tran
December 19, 2019
Understanding the Amazon PPC Advertising Lifecycle
As part of our onboarding process for our Amazon PPC management service, we ask new clients to help us by organizing their active products into
Brent Zahradnik
July 26, 2019
What we learned from the first AMZ Pathfinder team meetup
AMZ Pathfinder held its first team meetup in Belgrade, Serbia in late May. The whole team came together for two days of work and two
Brent Zahradnik
June 26, 2019
Why We Help Clients Spend Against Their Brand Name On Amazon
At Pathfinder, a question we often hear from clients is “why should we spend against keywords for our brand name?” The implication here is that
Brent Zahradnik
February 12, 2019
