AMZ Pathfinder


[PPC Den Podcast Ep. 127] How You Can Approach Seasonality In Amazon PPC

With the changing of the seasons upon us, many Amazon sellers with seasonal demand are making changes to their PPC campaigns to either capitalize on peak demand or minimize wasted ad spend during the off-season. Optimizing for seasonality is a careful balancing act that requires discipline and know-how.  


In this Prime Talk Podcast Video Sponsored by GETIDA, Brent Zahradnik discusses the opportunities of Amazon advertising through his advertising management agency, AMZ Pathfinder, who shares his personal journey into eCommerce.


Sponsored Display is finally an ad type on Amazon that is coming into its own. The sponsored display ad is now finally an ad type that is more feasible to use on a larger scale.

[PPC Den Podcast Ep. 106] How Keyword Dumping Ruins Your PPC Campaigns

It’s an Amazon PPC ad group’s worst nightmare, yet we see it pop up over and over again. Filling your ad groups with too many keywords or products prevents reliable research results, drains your budget, and can leave your best keywords high and dry. Keyword dumping spells disaster for your ad groups … and your ACOS.

[PPC Den Podcast Ep. 105] How To Become An Amazon Sponsored Display Master

What was once a fledgling beta is now part of the Holy Trinity of Amazon ad types. A lot has changed in a year, and we’re here to give you the rundown of what’s new with Sponsored Display Ads, why you should be using them, and how to get the most out of them.

[PPC Den Podcast Ep. 104] How And Why To Use Negatives In Your Amazon PPC

While a negative keyword slip-up can lead to some harsh consequences, negative keywords and negative targeting are powerful allies if used the right way.

Brent Zahradnik from AMZ Pathfinder joins the Badger Den once again as they discuss why some advertisers don’t use negatives and why you should.

Amazon Advertising Expert & Founder of AMZ Pathfinder

A great discussion all about post-Prime day results, DSP, Sell-through rate and inventory, negative keywords and more! 

[PPC Den Podcast Ep. 103] Amazon’s New Sponsored Brands Reports

This is the first episode of a miniseries featuring the incomparable Brent Zahradnik, Amazon PPC extraordinaire and founder of AMZ Pathfinder.

amazon case study featuring prestozon

AMZ Pathfinder and Prestozon improve ad campaigns for toy maker

In early 2019, ThinkGizmos partnered with AMZ Pathfinder to help provide overall strategic planning as well as day-to-day management of its Amazon Advertising campaigns spanning the UK, France, Germany, Italy, Spain, and the US.

Check out the full case study on Amazon.com below:

Brent quoted on mayple.co about our results for KeySmart, long time client of AMZ Pathfinder

Top 50 eCommerce Experts Reveal Their Secret Strategies for 2020

Along with 50 top eCommerce experts, Brent was invited to give his expert advice for Mayple’s curated topics on the must-have tools for advertising, paid media techniques, ad copy and more!

Check out the full article below:

Switching Costs - Moving Around Your PPC (Agencies And Software)

This is something that continually comes up as a frustration for sellers, but, how do they mitigate the issues before they happen?

There is no perfect solution but there are lots of things a seller / brand can do beforehand. Some of the things are very surprising but simple to implement. 

Brent Zahradnik joins Danny McMillan for the discussion.

How Brands Generate 4-6x ROAS on Amazon DSP

Brent Zahradnik shares his and the team’s experience working with Amazon’s new platform, DSP (Demand Side Platform).

A New Look At Amazon PPC Campaign Structure

Never under estimate the importance of campaign structure, the core foundation is everything for you to build and scale. Today the good Doctor is back (Dr. Ellis Whitehead) alongside Brent Zahradnik…

Amazon DSP Advertising: Display Ads On and Off Amazon

In the video, Amazon PPC specialist Brent Zahradnik shows the ways to use, who is it for, and how much to invest to start using the platform.

Amazon PPC Battle - Round 3: Sponsored Products

ROUND 3 IS ALL ABOUT SP ads (sponsored product ads).

Featured Panelists: Brian R. Johnson, Destaney Wishon, Aaron Michael Moreno, Brent Zahradnik, Liz Adamson, and George Sean Smith

Find out which ad type is the champion – debated by your favorite experts on Amazon Advertising!

Amazon PPC Battle - Round 2: DSP (Demand Side Platform) VS SD (Sponsored Display)

ROUND 2 puts DSP and SD ads up against Sponsored Product and Sponsored Brands for 2020 performance supremacy.

Featured Panelists: Brian R. Johnson, Destaney Wishon, Aaron Michael Moreno, Brent Zahradnik,Liz Adamson, and George Sean Smith

Find out which ad type is the champion – debated by your favorite experts on Amazon Advertising!

Sellers Sessions 500 – The party continues

On part two of Seller Sessions 500 they brought on Amazon PPC Experts Brian Johnson, Lazar Zepinic, Destany Wishon , Ellis Whitehead and Brent Zahradnik (AMZ Pathfinder)…

Amazon PPC Battle - Round 1: Sponsored Products

LET’S GET READY TO RUMBLE!! ROUND 1 of this four-round bout puts all 4 Amazon ad types up against each other for 2020 performance supremacy.

Amazon Advertising During Covid19 - Brent Zahradnik Founder AMZ Pathfinder #352

Brent started AMZ Pathfinder in 2015 an Amazon advertising agency.
Today he is here to talk about Amazon Ads during Covid 19

New Amazon Sponsored Brand Features

Brent Zahradnik drops by to talk about the new Sponsored Brand features – Amazon has moved so fast and furious rolling out features for SB in the last few months of 2019, we are not sure if everyone even noticed..

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"...Solid content, man! Keep it coming!"
Tony Brink
Owner, GS Retail