Product listing optimization for Amazon Sellers


Increase listing visibility
Amazon’s ranking algorithm is fickle and while it’s impossible to determine every factor for ranking, there are known ways to improve visibility and increase conversion. Listing optimization will help improve your product’s visibility in the crowded Amazon aisles with carefully considered copy, titles and relevant keyword placement.
Drive more sales
When your listing has engaging information and graphics that draw a shopper in it’s predictable they’ll want to learn more and then buy. Feeding potential customers information about your product in the right way increases conversions which keeps the discovery flywheel spinning.
Build brand trust
Whether it’s on your brand’s Storefront or Product Listing Page, it’s important that shoppers feel they can trust your brand based on what they read and see. Customers remember companies quicker and perceive them as legitimate when their branding elements are consistent.














From April to December 2019, ThinkGizmos brand achieved a 23% ACOS across the US and five European marketplaces, with 33% of its total sales attributed to advertising over this timeframe. Sponsored Brands campaigns proved effective at new customer acquisition, with 88% of attributed orders being new-to-brand.
By leveraging an API tool provider like Prestozon, AMZ Pathfinder was able to more effectively service its brand client, ThinkGizmos, who reaped the benefits of automated campaign management.

Viter Energy’s willingness to experiment with ADSP contributed to the success of their campaigns. While many companies would second guess advertising via DSP, Viter Energy is winning the game when it comes to retargeting website traffic through DSP and tackling upper funnel segments where it’s most profitable.


Rebounding from Product Suspensions and Finding Keywords that are Profitable, Safe, and High Volume.
Our work with Healing & Bliss provided them two key benefits for their Amazon ad accounts:
- Discovery of a collection of profitable keywords that did not trigger product suspensions.
- Collection and negation of adult keywords that were NOT working and triggered suspensions across their account.
Download AMZ Pathfinder’s Quarterly Ad Report
- Comprehensive coverage of everything you need to know about Amazon Advertising trends
- A detailed analysis of our ad spend, RoAS, and ACoS from the previous quarter
- AMZ Pathfinder's Quarterly Advertising Gameplan
- Expertly curated information and relevant insights perfect for individuals or teams looking to improve their Amazon advertising strategies

