Product Listing Optimization
for Amazon Sellers

Elevate your listings’ potential

Why Do You Need to Optimize Your Listings?

Ranking higher on Amazon doesn’t rely solely on sales and the number of reviews your products get. You also need to consider how your product is presented to your customers and that your listing’s elements follow Amazon’s A+ content guidelines.

Increase Listing Visibility

Amazon’s ranking algorithm is fickle and while it’s impossible to determine every factor for ranking, there known ways to make your products more visible and increase conversion. Listing optimization will help improve your product’s visibility in the crowded Amazon aisles.

Drive More Sales

When your listing has engaging information and graphics that draw a shopper in it’s predictable they’ll want to learn more and then buy. Feeding potential customers information about your product in the right way increases conversions which keeps the discovery flywheel spinning.

Build Brand Trust

Whether it’s on your brand’s Storefront or Product Listing Page, it’s important that shoppers feel they can trust your brand based on what they read and see. Customers remember companies quicker and perceive them as legitimate when their branding elements are consistent.

Additional Avenues for Amazon SEO

Our professional team of Amazon experts can help optimize your listings to boost your sales, improve your ranking, increase your conversion rate, and enhance your products’ visibility among many others.

Keyword Research

To optimize your listings, our experts first conduct keyword research which includes competitor analysis, reverse ASIN lookup, and identifying back-end search terms.


Your listings’ content will need tweaking, making it our experts’ job to optimize product titles, bullets, and descriptions. We will also create product image copy and A+ content copy.

Image Design

Good and clear images are also part of what makes a listing attractive to customers. To help enhance images, our experts will create 5-7 benefit image designs, resize main and swatch images, research images (as needed), and create illustrations (as needed)

A+ content or Premium A+ content design

Brands that are registered under brand registry will have the possibility for these sections on their product listing pages to be successfully built. Our creative team will sketch the format, optimize the dimensions, and deliver you a mockup with the goal to boost your conversion rate.

Brand Story

The Brand Story feature enables brands to showcase their identity, values, key information, and products to their customers. This feature includes a main image and brand cards that can be displayed in a carousel format for customers to browse through.

Listing Translation

Poorly translated and optimized Amazon listings can harm your international expansion and drive customers away. With 60% of customers ignoring inaccurate or unappealing translations, it's important to cater to non-English speakers. Pathfinder can assist by creating localized listings and performing custom keyword research and optimization for each marketplace.

Flat Files

Our team will also assist you with the creation of flat files, organization and setup of product variations, check flat file errors via the Amazon Check My File tool, correct flat files, and upload flat files on Seller Central.

Trust us, your Amazon listings could use
a few tweaks here and there!

Schedule a FREE Listing Optimization for Amazon Consultation with us today!