Stand out from the crowd with
Amazon Demand Side Platform (DSP)

Looking for an elite team of PPC experts managing, scaling, and embracing your brand like one of our own? We got a 5-step process just for you.

What is Amazon DSP?

Amazon DSP (Demand-Side Platform) is a powerful advertising platform that lets advertisers reach their ideal audience with targeted ads on Amazon sites and apps, as well as external sites and apps across the web. It’s perfect for brands looking to enhance their advertising strategies and achieve optimal performance. 

With DSP, advertisers can leverage Amazon’s vast data pool to deliver relevant ads to potential customers based on their browsing behavior and preferences. It’s a great way to get your brand out there and connect with potential customers in a much more meaningful way.

With Amazon DSP’s comprehensive analytics and reporting tools, advertisers can track the success of their campaigns and make informed and data-driven decisions to optimize their end results.

Amazon DSP is Best for Brands Who Want To:

Scale their reach to customers beyond Seller Central advertising

Serve ads to custom audiences built from Amazon's exclusive data

Use your existing traffic to retarget shoppers who have visited your products

Edge out your competitors in advertising reach and exposure

How DSP Works With Your Current Advertising:

Amazon DSP allows you to serve different type of ads depending on where you want to reach your customers in your purchase funnel.

DSP Also Includes 5 New Ad Types for all 5+ Off-Amazon Platforms

Filter your ad targeting by demographic powered by Amazon’s exclusive purchasing data:

The AMZ Pathfidner

When you choose AMZ Pathfider as your Amazon Ads marketing agency, you can expect to recieve the benefit of our considerable expertise. You will receive weekly and monthly reports, as well as regular calls to keep you informed of progress and strategy.

Step 1:

We will begin by reviewing the business reports to find all eligible products which are suitable for promoting on the DSP platform.

Step 2:

We will devise a strategy that aligns with your business goals i.e, brand awareness, sales growth with the aim of achieving your desired objectives.

Step 3:

Once the strategy has been agreed we will beging building out the account, focusing on the bottom of the sales funnel and working our way up.

Step 4:

Once the account is fully set up, the focus will shift to optimization, scaling and new opportunities to expand.