stand out from the crowd with Amazon Demand Side Platform (DSP)
Amazon DSP is Best for Brands Who Want To:
What is Amazon DSP?
The Amazon Demand-Side Platform (DSP) is an advertising platform that lets businesses buy display ads on and off Amazon. It’s unique because it’s powered by Amazon’s exclusive purchasing database.
It’s like buying ads on Facebook but using the data intelligence of Amazon.
How We Use Amazon DSP to Drive More Shoppers to Your Winning Products:
By Reaching Millions of New Shoppers Off Amazon
Over 7 different types of off-Amazon placements with millions of users like Fire TV, Kindle, IMDb, App Stores and more.
Capturing Useful Customer Insights Like Never Before
Access data that only Amazon has so you can target new audiences and improve your core Amazon PPC strategy.
Building Unique Brand Engagement With New Strategic Ad Types
Take advantage of new ways to get your customers to stop scrolling and experience your brand with 5 new ad types.
Serving The Right Ads at the Best Time Powered by Data
With 4 unique ad display features, let Amazon's machine learning get you the best ROI for your advertising efforts.
Audience Insights You
Can't Get Anywhere Else
Shopper Retargeting Ads
Also known as brand re-engagement or remarketing.
Its Amazon’s way of bringing shoppers back into the purchase funnel after they’ve already seen your products.
These ads are dynamic which means you can share a compelling testimonial or offer a coupon code they can’t refuse.
Find more shoppers that overlap with your existing customer data. Other DSPs (like the Facebook ads platform) calls this your lookalike audience.
The more shoppers you find that behave more like your customers = the more revenue you can generate.
Target by Demographic Insights
Filter your ad targeting by demographic powered by Amazon’s exclusive purchasing data:
- Age range
- Income bracket
- Marital status
- And more!
Dynamic Ads aka Your Own Amazon Fortune Teller
Amazon DSP DEA (Dynamic Ecommerce Advertising) predicts when, where, and what time your ideal customers are browsing or planning on purchasing your products.
Serve shoppers unique discount codes, customer reviews, and product images without having to create any new ad creatives.
How DSP Works With Your Current Advertising:
Amazon DSP allows you to serve different type of ads depending on where you want to reach your customers in your purchase funnel.
DSP Also Includes 5 New Ad Types for all 5+ Off-Amazon Platforms
We charge our clients an $850 setup fee plus 10% of ad budget.
Our incentives are the same – earning you more money.
When it comes to quality advertising, you get what you pay for. With AMZ Pathfinder, you only pay for what you get.
We understand the elasticity of the Amazon advertising platform and our pricing reflects that.
The Amazon marketplace is ever-changing and your invoicing will be too.
You’ll never worry about getting overcharged for unnecessary campaigns as we adhere to prearranged monthly budget thresholds which we work together on to put in place.
We know how to earn you more money, and we’ll do everything we can to maximize your profits.
Is your Amazon Business
a good fit for our DSP agency?
Your time and money are valuable. We only want to work with you if we know we can make a difference in your business. If you…
If you're reading this...
It means we are near capacity. Our schedule is closed for any new service inquiries or client onboarding until early June.
At the moment our energy is focused on providing the high level of service our current clients expect from us, even if that means saying no to new opportunities (especially this close to Prime Day!).
Thank you for considering us! If you want to be notified when we’re available to take on new clients again, please subscribe to our waitlist below (you’ll also be subscribed to The AMZ Pathfinder Bulletin!)
The AMZ Pathfinder Bulletin is a monthly newsletter curating the most impactful Amazon news and nerdy PPC deep-dives, keeping brand owners up-to-date and competitive in an ever-changing industry!
Pathfinder works exclusively with brands already established on Amazon.
This ensures your business will see meaningful results and a better return on advertising spend.
Fill out the form and on the next page, schedule a free call with Brent, the founder.
Or email us at [email protected]
Frequently Asked Questions
How does Amazon DSP work compared to amazon ppc?
DSP is display advertising that is charged on a CPM (Cost Per Thousand) Impressions basis vs the PPC (Pay Per Click) model you’re already used to from Amazon advertising platforms like Seller Central and Advertising Console.
Unlike those platforms, DSP is able to reach a vast audience outside of the Amazon marketplace and includes dozens of options for targeting refinement that they lack.
How do you allocate budget to amazon dsp vs amazon ppc?
DSP budget is best thought of as “in addition to” instead of “in place of” the advertising budget you allocate to the traditional Amazon advertising platforms.
Once your primary Amazon advertising efforts are running efficiently and contributing in a significant way should you consider expanding to DSP.
Does Amazon DSP overlap with display efforts i’m running elsewhere?
If you’re using other DSPs it’s possible that your display ads will overlap.
Since its not a PPC model they won’t compete with each other directly from a bidding sense.
The Amazon O&O (Owned and Operated) ad inventory available through Amazon’s DSP is not available on any other ad exchange.
This O&O inventory is typically the most costly, but in our experience also has the best ROAS.
Can we target competitors in the DSP?
Yes, we can target individual competitor products or use their ASINs to build audiences which we can run advertising against.
How much does Amazon DSP cost?
We recommend a minimum budget of at least $3,000 USD (or local currency equivalent) to start a single retargeting campaign.
DSP is a platform with a lot of reach and ability to scale, so the allocated budget could very easily be increased if we find initial success.