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AMZ Pathfinder

Google Search Ads for Amazon Sellers

Boost Your Sales by Bringing Shoppers Googling Your Product Straight To Your Amazon Product Listings.

Getting the click on Amazon is challenging - but 35% of product searches begin on Google*

What does that mean for your business?

Right now on Amazon every single one of your competitors is fighting in a highly crowded space to get traffic – and there is a SIGNIFICANT chunk of your target audience who is searching for your product on Google, and nobody is paying any attention to them.

(source: emarketer)*

Amazon Will PAY Part Of Your Google Ads

One of the golden rules of advertising is that the FIRST business or seller to get the click is the MOST likely to make the sale – and it’s now easier than ever to enter this blue ocean.

Amazon announced that they will pay 10% of your Google advertising costs if you can drive a customer to their site with the Brand Referral Bonus Program

It’s An Underutilized Strategy… for Now

Right now, we don’t know a SINGLE Amazon agency that is offering this service to their clients – which means YOUR customers are on Google, but your competitors are not.

Advertising in 2022 is getting harder than ever before with new privacy laws and regulations, but the Amazon Brand Referral Bonus Program gives you an opportunity to reduce your CPA by up to 10%, scale your ad spend and increase your ROI.

Getting the click on Amazon is challenging - but 35% of product searches begin on Google*

What does that mean for your business? Right now on Amazon every single one of your competitors is fighting in a highly crowded space to get traffic – and there is a SIGNIFICANT chunk of your target audience who is searching for your product on Google, and nobody is paying any attention to them.

(source: emarketer)*

Amazon Will PAY Part Of Your Google Ads

One of the golden rules of advertising is that the FIRST business or seller to get the click is the MOST likely to make the sale – and it’s now easier than ever to enter this blue ocean. 

Amazon announced that they will pay 10% of your Google Advertising costs if you can drive a customer to their site with the Brand Referral Bonus Program

It’s An Underutilized Strategy… for Now

Right now, we don’t know a SINGLE Amazon agency that is offering this service to their clients – which means YOUR customers are on Google, but your competitors are not.

Advertising in 2022 is getting harder than ever before with new privacy laws and regulations, but the Amazon Brand Referral Bonus Program gives you an opportunity to reduce your CPA by up to 10%, scale your ad spend, and increase your ROI.

What We Do Differently

What We Do Differently

Full Funnel Thinking

Partner with a Team of Over 15+ Years of Experience Advertising on Google and Amazon.

Custom Reporting

Access to custom reporting that graphically displays key metrics at a glance.

Clear Attribution Tracking

Know exactly how well your ads are performing, all the way down to the keyword level.

Results Driven

We strive to consistently deliver world-class tactical and strategic services for your brand.

3 Primary Use Cases with Google Ads for Amazon:

Launch

We prioritize gaining traction for your new products, generating consistent daily sales figure and indexed for keywords.

Rank

Coordinating with other efforts ranking organic keywords, we run campaigns with the objective of improving organic rank for a handful of keywords and improving overall sell-thru rate and BSR.

ROI (Profit Focused)

Spend against keywords that are proven winners already active in Amazon advertising and explore new terms unique to Google’s search environment that will provide a consistent stream of ROI-positive sales.

3 Primary Use Cases with Google Ads for Amazon:

Launch

We prioritize gaining traction for your new products, generating consistent daily sales figure and indexed for keywords.

Rank

Coordinating with other efforts ranking organic keywords, we run campaigns with the objective of improving organic rank for a handful of keywords and improving overall sell-thru rate and BSR.

ROI (Profit Focused)

Spend against keywords that are proven winners already active in Amazon advertising and explore new terms unique to Google’s search environment that will provide a consistent stream of ROI-positive sales.

What Clients Are Saying

“A testimonial from a client who benefited from your product or service. Testimonials can be a highly effective way of establishing credibility and increasing your company's reputation.”
Client Name
“A testimonial from a client who benefited from your product or service. Testimonials can be a highly effective way of establishing credibility and increasing your company's reputation.”
Client Name
“A testimonial from a client who benefited from your product or service. Testimonials can be a highly effective way of establishing credibility and increasing your company's reputation.”
Client Name

Let's Talk Strategy

We’ll use this time to uncover the possibilities for your brand and your products online.

Amazon pays you 10% of all revenue from external traffic*

What is the Brand Referral Bonus program?
The Brand Referral Bonus program gives brands an opportunity to earn a bonus from non-Amazon marketing efforts and improve their advertising efficiency. 

Why should I participate?
The Brand Referral Bonus program credits Brands an average of 10% of sales from traffic you have driven to Amazon. The program helps you advertise efficiently by receiving the same bonus for customer purchases of additional products from the Brand up to 14 days after clicking on the ad. The program also helps you accelerate growth by improving the efficiency of your non-Amazon marketing efforts that drive referral traffic to Amazon.

How is my bonus calculated?
On average, Brands can earn a 10% bonus from their qualifying sales. To estimate your bonus, multiply your qualifying sales by the minimum bonus rate in the corresponding product category. Your actual bonus rate may vary based on inputs such as additional shipping and gift wrapping charges, which may vary between selling partners. The actual bonus applied to your sales can be viewed in your weekly bonus report.

Learn More about Amazon’s Bonus Referral Bonus Here

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"...Solid content, man! Keep it coming!"
Tony Brink
Owner, GS Retail