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Decoding Amazon Marketing Cloud: Understanding Customer Journey, Behavior, Optimize Ads & Strategies [Rich Sellers Podcast]

Decoding Amazon Marketing Cloud: Understanding Customer Journey, Behavior, Optimize Ads & Strategies - Sammy Akthar and Brent Zahradnik

Managing your Amazon store can be as daunting. Understanding the complex interactions and effectiveness of your ads can make you feel lost. Luckily, Amazon Marketing Cloud (AMC) can help you gain insight into how your ads are doing.

In the latest episode of the Rich Sellers Podcast, host Sammy Akthar, a seasoned Amazon FBA entrepreneur, and guest Brent Zahradnik, founder of AMZ Pathfinder, explore the recent advancements in Amazon Marketing Cloud (AMC). Their conversation highlights the substantial advantages AMC provides to sellers, especially in terms of tracking customer behavior and enhancing ad performance. Access to AMC is currently tied to spending on Amazon DSP, but there are ways for smaller sellers to gain access. Additionally, they also highlight the importance of understanding customer journeys and provide listeners with essential insights on how to effectively navigate the complexities of Amazon’s advertising ecosystem. 

Read More: What is Amazon Marketing Cloud (AMC) and what does it do?

 

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Decoding Amazon Marketing Cloud: Understanding Customer Journey, Behavior, Optimize Ads & Strategies [Rich Sellers Podcast]

Decoding Amazon Marketing Cloud: Understanding Customer Journey, Behavior, Optimize Ads & Strategies - Sammy Akthar and Brent Zahradnik
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Finding the next big thing for Amazon Advertising just got easy.

Access The AMZ Pathfinder Bulletin, a monthly amazon advertising newsletter curating the best insights, news, and content to keep Amazon Sellers on top of their game.