fbpx

AVOID These 7 Mistakes with Amazon Advertising (and what to do instead)

AVOID These 7 Mistakes with Amazon Advertising (and what to do instead)

In this video, we cover the biggest mistakes we see advertisers making with Amazon PPC and provide alternative strategies. These are the ones we see time and time again when working with new clients or auditing accounts. The seven key highlights from the content are…

Mistake #1: Focusing solely on ACoS (Advertising Cost of Sale) and not considering Total ACoS and keyword rank.

Mistake #2: Ignoring the connection between PPC (Pay-Per-Click) advertising and organic keyword rank.

Mistake #3: Not collecting enough data before optimizing campaigns and keywords.

Mistake #4: Making abrupt changes to critical keywords instead of gradual adjustments.

Mistake #5: Neglecting external factors like competitor actions and market dynamics that impact PPC performance.

Mistake #6: Poor account organization and naming conventions hinder effective data analysis and management.

Mistake #7: Over-relying on Sponsored Product campaigns and not diversifying ad spend across different ad types.

So, if you’re nodding your head because you’ve made these mistakes, watch the full video, learn how to address these mistakes, and consider a more balanced approach to Amazon advertising to achieve better results.

If you are navigating the Amazon Ad jungle without a map, learn more about The 5 Crucial Stages of Amazon Ad Management.

Ready for a Q1 advertising gameplan?

Discover our strategies to supercharge your advertising efforts

Contact Us Form

"*" indicates required fields

Full Name*
I'm interested in (required)*
This field is for validation purposes and should be left unchanged.

More excellent reads

Finding the next big thing for Amazon advertising just got easy.
Access the AMZ Pathfinder bulletin, a monthly amazon advertising newsletter curating the best insights, news, and content to keep Amazon sellers on top of their game.

This field is for validation purposes and should be left unchanged.

Download AMZ Pathfinder’s Quarterly Ad Report

The top changes to watch out for in Amazon advertising!

AVOID These 7 Mistakes with Amazon Advertising (and what to do instead)

AVOID These 7 Mistakes with Amazon Advertising (and what to do instead)
Schedule a Call
Finding the next big thing for Amazon Advertising just got easy.

Access The AMZ Pathfinder Bulletin, a monthly amazon advertising newsletter curating the best insights, news, and content to keep Amazon Sellers on top of their game.