In this video, we cover the biggest mistakes we see advertisers making with Amazon PPC and provide alternative strategies. These are the ones we see time and time again when working with new clients or auditing accounts. The seven key highlights from the content are…
Mistake #1: Focusing solely on ACoS (Advertising Cost of Sale) and not considering Total ACoS and keyword rank.
Mistake #2: Ignoring the connection between PPC (Pay-Per-Click) advertising and organic keyword rank.
Mistake #3: Not collecting enough data before optimizing campaigns and keywords.
Mistake #4: Making abrupt changes to critical keywords instead of gradual adjustments.
Mistake #5: Neglecting external factors like competitor actions and market dynamics that impact PPC performance.
Mistake #6: Poor account organization and naming conventions hinder effective data analysis and management.
Mistake #7: Over-relying on Sponsored Product campaigns and not diversifying ad spend across different ad types.
So, if you’re nodding your head because you’ve made these mistakes, watch the full video, learn how to address these mistakes, and consider a more balanced approach to Amazon advertising to achieve better results.
If you are navigating the Amazon Ad jungle without a map, learn more about The 5 Crucial Stages of Amazon Ad Management.