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How AMZ Pathfinder Helped an Energy Mints Brand Increase Their Customer Retention using Amazon DSP and AMC

The Client

 
There are times during the day when we all feel exhausted. But there is always so much to do, so much to keep up with that we have to carry on. And that’s exactly when we need that sudden burst of energy that can drive away all the exhaustion. One of our clients here at AMZ Pathfinder makes caffeinated breath mints and gums that are easy to carry and consume on-the-go. 

The company has been a longstanding collaborator with us at AMZ Pathfinder. Our proven track record of raking in positive results for the company convinced them to expand the services we provide for them and they are now our Amazon DSP (ADSP) customer, too. We also started using Amazon Marketing Cloud (AMC) to closely monitor the impact of ADSP. 

Despite the steady increase in sales and influence, the company wanted to further its growth by securing orders from both new and returning customers. They wanted to do this while ensuring that the ACoS remained under control.

The Past (September 2021 to June 2023)


Besides maintaining a favorable ACoS, the company wanted to explore different avenues for increasing its reach while retaining its customer base.
In the face of industry challenges, they identified that navigating advertising profitability has always been complex. With 2022 bringing additional hurdles such as supply chain disruptions and inflationary pressures, their commitment to integrating Amazon DSP into their strategy was based on their proven track record of strong performance.

  • What We Did


When they started working with AMZ Pathfinder, our team focused on amplifying sales via retargeting methods that boosted profitability. We then worked on targeting a wider audience and maximizing the company’s potential reach. This approach successfully scaled up purchases while keeping the ROAS, Total ROAS, and ACoS at healthy levels throughout 2021, 2022, and 2023. Over time, we transitioned to fostering engagement through consideration campaigns via ADSP. 

June 2023 to Present 


We realized that Amazon DSP was the main force behind driving customer retention and communicated this to the company. We wanted to understand why PPC performance might not be as good as DSP, and why DSP was important for sustaining the company’s customer lifetime value. We then started using
Amazon Marketing Cloud (AMC) to monitor and analyze the actual value each advertising channel (PPC or non-PPC) was bringing. Some of the metrics we monitored were:

  • the total sales achieved organically and via Amazon DSP and PPC
  • the entire customer journey and the amount of time taken for them to convert
  • repeat customer purchases

 

The Results


The company’s openness to experimenting with Amazon DSP played a crucial role in the effectiveness of its marketing campaigns. Unlike other businesses that might hesitate to use DSP for advertising, the company has been excelling in retargeting website visitors through DSP and effectively engaging upper funnel segments where profitability is highest.

The graph below denotes an increase in sales from all the channels adopted i.e., organic, DSP, and Amazon PPC. It denotes that there is no cannibalization of ad spend and that all the sales indicators have an upward trend. This is from the period of September 2021 to December 2023.

Amazon DSP Omnichannel Contribution graph

The implementation of Amazon DSP led to the increase in branded searches which indicates that the brand had gained good visibility and brand recall. The graph below clearly showcases an increase in customer retention from September 2021 to December 2023. 

Amazon DSP’s contribution as a first touchpoint to drive repeat customer purchases establishes this channel as a great one for sustained growth and long-term retention which is extremely important for consumer goods brands. The graph below clearly denotes the subsequent increase in the number of repeat customer purchases followed by a decrease in total ad spend.

Another interesting trend was that PPC ads garnered more impulse purchases. The graph below shows that PPC ads are good from a discovery point of view, whereas DSP was useful for driving repeat purchases. 

According to the graph below, the maximum number of repeat purchases occurred within 1-7 days of the implementation of DSP. 

AMZ Pathfinder is an indispensable Amazon partner for us. They are always up to date on the latest Amazon strategies, tactics, and best practices. Their team is friendly, knowledgeable, communicative, and invested in our success. Among other agencies we’ve worked with in the past, AMZ Pathfinder shines in their implementation speed, effective and fast communication, and dedication to client satisfaction. We recommend AMZ Pathfinder to everyone in our network.

– Owner of Energy Mints Brand

Conclusion

 

In conclusion, AMZ Pathfinder’s strategic deployment of Amazon DSP services has played a transformative role in enhancing customer retention and the overall growth of a leading energy mints brand. By leveraging retargeting methods, tapping into upper funnel segments, and utilizing the comprehensive analytics of Amazon Marketing Cloud, AMZ Pathfinder has not only navigated the brand through challenging market conditions but also achieved remarkable success in terms of sales, ROAS, ACoS, and customer loyalty.

The integration of Amazon DSP into the brand’s advertising strategy proved to be a game-changer, enabling them to outperform in retargeting efforts, amplify brand visibility, and significantly increase both new-to-brand purchases and repeat customer rates. The data-driven approach, focusing on a broad spectrum of advertising channels including organic reach, DSP, and PPC, ensured a synergistic effect that propelled sales and brand recognition without cannibalizing ad spend.

Download This Case Study Here

To download and/or share this case study simply fill out the form below. Once the form has been completed, you will be directed to a Google Drive Folder where you will find both this case study and an array of additional resources.
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Unlock Amazon Success with AMZ Pathfinder!

 

Experience the kind of growth our longstanding partner achieved – an increase in customer retention using Amazon DSP and AMC. 

Why us?

 

We tailor strategies to fit your goals, delivering proven results sales surges and a commitment to strategic partnership. 

So, are you ready to elevate your presence on Amazon? Connect with AMZ Pathfinder today for a transformational journey!

Download This Case Study

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How AMZ Pathfinder Helped an Energy Mints Brand Increase Their Customer Retention using Amazon DSP and AMC

The Client

 
There are times during the day when we all feel exhausted. But there is always so much to do, so much to keep up with that we have to carry on. And that’s exactly when we need that sudden burst of energy that can drive away all the exhaustion. One of our clients here at AMZ Pathfinder makes caffeinated breath mints and gums that are easy to carry and consume on-the-go. 

The company has been a longstanding collaborator with us at AMZ Pathfinder. Our proven track record of raking in positive results for the company convinced them to expand the services we provide for them and they are now our Amazon DSP (ADSP) customer, too. We also started using Amazon Marketing Cloud (AMC) to closely monitor the impact of ADSP. 

Despite the steady increase in sales and influence, the company wanted to further its growth by securing orders from both new and returning customers. They wanted to do this while ensuring that the ACoS remained under control.

The Past (September 2021 to June 2023)


Besides maintaining a favorable ACoS, the company wanted to explore different avenues for increasing its reach while retaining its customer base.
In the face of industry challenges, they identified that navigating advertising profitability has always been complex. With 2022 bringing additional hurdles such as supply chain disruptions and inflationary pressures, their commitment to integrating Amazon DSP into their strategy was based on their proven track record of strong performance.

  • What We Did


When they started working with AMZ Pathfinder, our team focused on amplifying sales via retargeting methods that boosted profitability. We then worked on targeting a wider audience and maximizing the company’s potential reach. This approach successfully scaled up purchases while keeping the ROAS, Total ROAS, and ACoS at healthy levels throughout 2021, 2022, and 2023. Over time, we transitioned to fostering engagement through consideration campaigns via ADSP. 

June 2023 to Present 


We realized that Amazon DSP was the main force behind driving customer retention and communicated this to the company. We wanted to understand why PPC performance might not be as good as DSP, and why DSP was important for sustaining the company’s customer lifetime value. We then started using
Amazon Marketing Cloud (AMC) to monitor and analyze the actual value each advertising channel (PPC or non-PPC) was bringing. Some of the metrics we monitored were:

  • the total sales achieved organically and via Amazon DSP and PPC
  • the entire customer journey and the amount of time taken for them to convert
  • repeat customer purchases

 

The Results


The company’s openness to experimenting with Amazon DSP played a crucial role in the effectiveness of its marketing campaigns. Unlike other businesses that might hesitate to use DSP for advertising, the company has been excelling in retargeting website visitors through DSP and effectively engaging upper funnel segments where profitability is highest.

The graph below denotes an increase in sales from all the channels adopted i.e., organic, DSP, and Amazon PPC. It denotes that there is no cannibalization of ad spend and that all the sales indicators have an upward trend. This is from the period of September 2021 to December 2023.

Amazon DSP Omnichannel Contribution graph

The implementation of Amazon DSP led to the increase in branded searches which indicates that the brand had gained good visibility and brand recall. The graph below clearly showcases an increase in customer retention from September 2021 to December 2023. 

Amazon DSP’s contribution as a first touchpoint to drive repeat customer purchases establishes this channel as a great one for sustained growth and long-term retention which is extremely important for consumer goods brands. The graph below clearly denotes the subsequent increase in the number of repeat customer purchases followed by a decrease in total ad spend.

Another interesting trend was that PPC ads garnered more impulse purchases. The graph below shows that PPC ads are good from a discovery point of view, whereas DSP was useful for driving repeat purchases. 

According to the graph below, the maximum number of repeat purchases occurred within 1-7 days of the implementation of DSP. 

AMZ Pathfinder is an indispensable Amazon partner for us. They are always up to date on the latest Amazon strategies, tactics, and best practices. Their team is friendly, knowledgeable, communicative, and invested in our success. Among other agencies we’ve worked with in the past, AMZ Pathfinder shines in their implementation speed, effective and fast communication, and dedication to client satisfaction. We recommend AMZ Pathfinder to everyone in our network.

– Owner of Energy Mints Brand

Conclusion

 

In conclusion, AMZ Pathfinder’s strategic deployment of Amazon DSP services has played a transformative role in enhancing customer retention and the overall growth of a leading energy mints brand. By leveraging retargeting methods, tapping into upper funnel segments, and utilizing the comprehensive analytics of Amazon Marketing Cloud, AMZ Pathfinder has not only navigated the brand through challenging market conditions but also achieved remarkable success in terms of sales, ROAS, ACoS, and customer loyalty.

The integration of Amazon DSP into the brand’s advertising strategy proved to be a game-changer, enabling them to outperform in retargeting efforts, amplify brand visibility, and significantly increase both new-to-brand purchases and repeat customer rates. The data-driven approach, focusing on a broad spectrum of advertising channels including organic reach, DSP, and PPC, ensured a synergistic effect that propelled sales and brand recognition without cannibalizing ad spend.

Download This Case Study Here

To download and/or share this case study simply fill out the form below. Once the form has been completed, you will be directed to a Google Drive Folder where you will find both this case study and an array of additional resources.
Privacy(Required)
This field is for validation purposes and should be left unchanged.
 

Unlock Amazon Success with AMZ Pathfinder!

 

Experience the kind of growth our longstanding partner achieved – an increase in customer retention using Amazon DSP and AMC. 

Why us?

 

We tailor strategies to fit your goals, delivering proven results sales surges and a commitment to strategic partnership. 

So, are you ready to elevate your presence on Amazon? Connect with AMZ Pathfinder today for a transformational journey!

Download This Case Study

Privacy(Required)
This field is for validation purposes and should be left unchanged.
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