With over 2 million sellers growing their businesses on Amazon, standing out in the increasingly competitive marketplace is challenging.
Many sellers find themselves depending on paid advertising features such as Sponsored Ads to drive traffic to their listings.
So, does this mean that your product can’t reach the top of the search rankings without ads?
And is the investment in ad campaigns, hoping for an organic boost, really paying off?
In the latest episode of the Elevate eCommerce podcast, hosted by Hai Mag of Eva and our founder Brent Zahradnik talks about:
- Balancing ad spend with organic growth
- Innovative advertising techniques: vertical videos and Amazon Marketing Cloud (AMC)
- The impact of Prime Day on advertising strategies
- Using AI to optimize advertising and manage eCommerce business
Watch the full episode here:
