The Client: The numbers on the screen kept climbing and by midnight Michael Tunney, founder of KeySmart, destroyed his modest goal of $6,000. His Kickstarter ended
Let’s get the technical jargon out of the way. Amazon DSP, or demand-side platform, is an advertising platform that lets advertisers buy display ad placements
Having a profitable Amazon advertising presence is an important component of maintaining and scaling your Amazon sales channel. Since its debut in 2014, Amazon advertising
The Client: Ash is an e-commerce business owner in the Home Decor category. Started in 2015, his business scaled to the point where he wanted
With so many new marketing trends on Amazon to prepare for, 2020 is sure to deliver a lot of exciting things to anyone advertising on
When it comes to running an ecommerce business on Amazon, it’s important that you stay on your toes and keep up with the trends in
As part of our onboarding process for our Amazon PPC management service, we ask new clients to help us by organizing their active products into
AMZ Pathfinder held its first team meetup in Belgrade, Serbia in late May. The whole team came together for two days of work and two
At Pathfinder, a question we often hear from clients is “why should we spend against keywords for our brand name?” The implication here is that
Amazon’s organic SERPs are an important thing to master. We are obviously the pros for improving sales (and profit!) with our Amazon PPC management service,
