Understanding Amazon Wish Lists: Benefits for Buyers and Sellers

Graphic illustrating the benefits of Amazon Wish Lists for buyers and sellers with icons of a store, phone, and shopping cart.

Amazon has a handy feature called the Amazon Wish List or simply “List.” With this, customers can create a list of items they want to buy and share it with others. This list benefits both buyers and sellers. In this guide, we will show you how to make an Amazon Wish List, its functionality, and how it can be used by buyers and sellers.

Amazon Wish List — what is it?


Amazon Lists, also known as Amazon Wish Lists, are a tool on the Amazon website that helps you create a shopping list. You can use it to keep tabs on things you want to buy or receive as gifts. It’s a convenient way to remember items you desire and share them with others, so they can purchase them for you if they wish. Your list can be kept private or shared with friends and family. There are various occasions when creating Amazon Lists can be useful, such as before holidays or birthdays, upcoming sales events like Prime Day or Black Friday, keeping track of potential purchases, and for group gifting, where friends and family can chip in for a big-ticket item from your list.

Illustration of Amazon Wish List features with icons for saving products, sharing with others, and receiving price drop notifications.

How to Use the Amazon Wish List?

 

Benefits for Sellers

Customer understanding

By checking what buyers add to their wish lists, sellers can learn more about their likes and interests. This data helps sellers see what products customers want.

Product inspiration

Reviewing wish lists can spark ideas for new products to sell. Sellers can spot trends or specific items that shoppers are interested in.

Marketing possibilities

Sellers can promote and give discounts on items from customers’ wish lists. This can motivate customers to buy those products.

Connecting with customers

Sellers can interact with customers who have their products on wish lists. This is a chance to suggest personalized recommendations or showcase other products to them.

Benefits for Buyers

Organizing your preferences

The Wish List helps you keep a record of things you want to buy later. You can add items you’re interested in, making it simple to remember and check back on them later.

Notifying about prices

You can add items to your Wish List and turn on price alerts. Amazon will let you know if there’s a price drop or deal on those items, so you can buy them at a better price.

Sharing with loved ones

You can share your Wish Lists with friends and family. This way, you can let them know what you like, making it easier for them to choose gifts for special occasions like birthdays or holidays.

Easy shopping

When you’re ready to purchase, you can quickly move items from your Wish List to your cart. This saves time since you don’t have to search for each item again.

How Amazon Lists Work

 

Amazon Lists are like a special to-do list or shopping list you can make on the Amazon website. Here’s how they work:

Creating and adding items

You can create different lists for different things, like “Birthday” or “Home Improvement.” When you’re looking at things on Amazon, you can click “Add to List” to put them on one of your lists. You can also put “ideas” on your list to describe things you’re thinking about getting.

Sharing lists

You can choose to keep your lists private or share them with others. You can share them by email or on social media.

Using lists for shopping

Anyone you share your list with can see what you’ve added. This helps them know what you want. People can buy things from your list for you, just like they would buy anything else on Amazon. They can even choose gift wrapping and add a message if it’s a gift. When someone buys something from your list, it shows as “purchased” so you don’t get the same thing more than once.

Illustration showing how Amazon Lists work with icons for creating, sharing, and using lists for shopping.

How to Create a List on Amazon

 

Here’s a simple guide on making a Wish List on Amazon.

Step 1: Log in to your Amazon account.

Step 2: Click on “Account & Lists” at the top right corner of the Amazon homepage.

Amazon homepage menu with 'Account & Lists' dropdown showing 'Create a List' option highlighted.

Step 3: Choose “Create a List” and name your list.

Create a new list dialog on Amazon, with 'Shopping List' as the list name.

Step 4: Press “Create List.” Your list will show up on the page.

Amazon Wish List management page with a 'Shopping List 1' highlighted.

Step 5: To add items to your Amazon Wish List, while browsing Amazon products, look for the “Add to List” dropdown menu on the right side of the screen and select it to add the item to your Wish List. You can also add an “idea” to your list if you’re not sure of a specific item but want to share your preferences with others.

Amazon product page for SteelSeries Apex 3 RGB Gaming Keyboard with an 'Add to List' button highlighted.

Step 6: To handle your Amazon List, go to your List and click on the “More” button next to the three dots on the right side of the screen. Then select “Manage List,” and a window will pop up. In the settings, pick if you’d like the list to be Private, Public, or Shared.

FAQ

 

How to Find Someone’s List on Amazon? 

Go to the top right corner of the Amazon homepage and click on “Account & Lists.” Look for “Find a List or Registry” and click on it. Enter the person’s name in the search bar. Amazon will show any matching Wish Lists linked to that person.

How to Collaborate with Others on an Amazon Wish List?

Choose the list you wish to collaborate on. Share the link to your list with the people you want to invite, either via email. Decide if collaborators should only view or also edit your list. Click on “Copy Link” or “Invite by Email” and send it to the recipients.

How to Purchase from Someone’s Amazon Wish List? 

Find the list on Amazon by searching the person’s name or using a direct link. Pick an item from the list. Complete the purchase using your own Amazon account and payment method.

In Summary

 

Amazon Wish Lists are beneficial for both buyers and sellers. Buyers find them useful for staying organized, receiving price alerts, and sharing their preferences easily. Sellers can leverage wish lists for understanding customer preferences, conducting product research, and running targeted promotions.

Although wish lists are helpful, they are just one way to gather product ideas. The most effective method for choosing items to sell is through thorough product research. Seller Assistant is a valuable tool that can offer reliable support in this regard. This all-inclusive extension presents crucial product data and profit projections, allowing you to assess the viability of selling items. It also helps identify any potential sales restrictions or past issues with specific products. Its features include a Side Panel View, FBM&FBA Profit Calculator, Quick View, ASIN Grabber, UPC/EAN to ASIN converter, Stock Checker, IP Alert, and Restrictions Checker.

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