Is it possible to make your PPC campaigns work for you while you’re on vacation? What measures can you take to keep your campaigns running?Â
Check out the latest episode of The PPC Den podcast, where our founder, Brent Zahradnik, and Michael Facchin from Ad Badger share their expert insights on how to:Â
- Delegate tasks to your team to avoid miscommunication source and enable better decision-makingÂ
- Analyze ad performance by separating view and click attribution. This is important while evaluating campaigns with a goal of increasing brand awareness
- Setup Search Query Performance reports in Amazon Brand Analytics to evaluate how many times a keyword was searched, how many purchases resulted, and market share data for each term. This is useful for marketing teams for brainstorming on targeted campaigns
Tune in: https://www.youtube.com/watch?v=vE8AQB18SX0