fbpx

2023 Holiday and Events Calendar for Amazon Sellers

A thumbnail image for AMZ Pathfinder blog with the caption, Important 2023 Amazon Holidays and Events You Shouldn't Miss

What does your current 2023 calendar look like?

As an awesome, dedicated Amazon seller, your calendar is probably already filled to the brim with fun events with family and friends, personal plans, and important Amazon dates.

However, let’s take a moment to make sure you’re not missing any hidden gems.

No more scrambling at the last minute, trying to put together advertising plans or pricing strategies.

Today, we want to make sure you’ll create a clear calendar of all the important dates right at your fingertips so you can plan ahead, create killer promotions, and reel in those eager buyers rushing to get last-minute holiday deals.

In the midst of all these important dates and planning, it can be easy to feel overwhelmed. That’s where our seasoned experts at AMZ Pathfinder come in. 

With our deep understanding of Amazon’s ecosystem and our expertise in strategic planning, we can help you navigate through these busy times of the year…

2023 Holiday and Events Calendar for Amazon Sellers

January

New Year’s Day Sale (January 1st)

Winter Clearance Sale (dates may vary)

An Amazon delivery box with hearts around it

February

Valentine’s Day Sale (February 14th)

Presidents’ Day Sale (third Monday of February)

March

Spring Holiday Season (March 1-April 17)

PODCAST EPISODE: Here’s the #1 best opportunity for sourcing products for Amazon this 2023!

May

Mother’s Day (May 14)

Memorial Day (May 29)

June

Father’s Day (June 18)

An image depicting a man carrying Amazon boxes

July

Independence Day (July 4)

Prime Day (Mid-July)

Back to School Season (July 10 – September 11)

September

Labor Day (September 4)

LISTEN: The PPC Den Podcast – Episode 127: How You Can Approach Seasonality in Amazon PPC

October

Winter Holiday Season (October 1 – January 1)

Halloween (October 31)

November

Black Friday Sale (November 24)

Cyber Monday (November 27)

An Amazon delivery box Christmas tree ornament

December

Christmas Sale (December 25th)

Year-End Clearance Sale (dates may vary)

January 2024

New Year’s Day (January 1, 2024)

February 2024

 Valentine’s Day Sale (February 14, 2024)

An illustration of 3 different people creating checklists on separate devices

BONUS: 5 Quick Holiday Planning Strategies for Amazon

With the right strategies in place, you’ll be set to conquer these events like a seasoned pro.

READ MORE: Here’s why Amazon secretly wants you to make Amazon Storefront a necessity this 2023

#1 First things first, optimize your product listings

Take some time to spruce up your images, craft compelling product descriptions, and include relevant keywords that resonate with your target audience.

By doing so, you’ll maximize your visibility and make a lasting impression on potential buyers.

#2 Next, consider utilizing Sponsored Ads

These powerful advertising tools can give your products a boost in visibility during these peak shopping periods.

Craft eye-catching ad campaigns, target the right keywords, and monitor their performance closely to ensure you’re getting the most bang for your buck.

#3 Here’s a golden nugget: Run some special deals or discounts

Everyone loves a good bargain, especially during holiday events. 

Consider offering limited-time promotions, bundle offers, or even free shipping to entice shoppers and give them that extra push to hit that “Buy Now” button.

#4 Don’t forget the power of social media

Leverage your brand’s social channels to create buzz around your participation in these events.

Tease upcoming deals, showcase your top-selling products, and engage with your audience.

Building anticipation and excitement can go a long way in driving traffic to your Amazon listings.

#5 Last but not least, monitor, analyze, and optimize

Keep a close eye on your performance metrics throughout these events.

Identify what’s working and what needs improvement.

Adjust your strategies on the go to capitalize on emerging trends or overcome any hurdles you may encounter.

Wrapping Up

Now, armed with these planning strategies, you’re well-equipped to make a splash during these Amazon holiday events.

So, go ahead and put your game face on. Success awaits those who plan with precision and execute with confidence.

Need a break from managing your Amazon ads during the holidays?

No need to stress, we’ve got your back!

We excel at nurturing ad campaigns successfully, allowing you to fully enjoy your holiday season and focus on whatever activities and destinations are calling your name.

Book a call with our team of seasoned Amazon advertisers today!

 

Helpful Links

✋➝ Amazon Advertising Management (PPC, DSP)

🗨️➝ Follow us on LinkedIn

📧➝ Subscribe to our newsletter

🛍️➝ We Design Amazon Stores

🔎➝ Amazon Advertising Audits

▶️➝ Subscribe to our YouTube channel

Ready for a Q1 advertising gameplan?

Discover our strategies to supercharge your advertising efforts

Contact Us Form

"*" indicates required fields

Full Name*
I'm interested in (required)*
This field is for validation purposes and should be left unchanged.

More excellent reads

Finding the next big thing for Amazon advertising just got easy.
Access the AMZ Pathfinder bulletin, a monthly amazon advertising newsletter curating the best insights, news, and content to keep Amazon sellers on top of their game.

This field is for validation purposes and should be left unchanged.

Download AMZ Pathfinder’s Quarterly Ad Report

The top changes to watch out for in Amazon advertising!

2023 Holiday and Events Calendar for Amazon Sellers

A thumbnail image for AMZ Pathfinder blog with the caption, Important 2023 Amazon Holidays and Events You Shouldn't Miss
Schedule a Call
Finding the next big thing for Amazon Advertising just got easy.

Access The AMZ Pathfinder Bulletin, a monthly amazon advertising newsletter curating the best insights, news, and content to keep Amazon Sellers on top of their game.