Amazon recently launched its Amazon Marketing Stream (AMS) in beta phase, providing sellers with real-time campaign metrics and Amazon Ads-related information. This is an exciting development as it gives sellers more control over their advertising campaigns than ever before.
Brent Zahradnik, Founder of AMZ Pathfinder, was recently on an Orange Klik episode chatting with Lisett Lees about the potential impact of AMS on Amazon FBA. He explained how AMS works through a push-based model and shared three ways sellers can benefit from using AMS data: hourly bid adjustments, budget allocation, and placement data.
Overall, the launch of AMS represents a significant shift in Amazon’s advertising approach, providing sellers with more tools to optimize their campaigns. Although it’s still in the beta phase, AMS has the potential to be a game-changer for Amazon FBA. If you’re a seller, you might want to check it out and explore its features to stay ahead of the competition.
