Amazon Marketing Stream (AMS) is a powerful tool that provides near real-time insights into customer shopping behavior, enabling Amazon sellers to optimize their advertising campaigns and maximize their returns.
In the 118th episode of Online Seller UK’s podcast, Brent Zahradnik, Founder of AMZ Pathfinder, was invited by podcast host, Prabhat Shah to talk about the benefits of Amazon Marketing Stream and how you can use it to gain a competitive edge in the Amazon marketplace.
Brent also sheds light on AMS’ feature which allows advertisers to adjust their bids and budgets based on hourly performance metrics, ensuring their ads are seen at the right time and that they can get the most out of your advertising spend. He also discusses third-party tools, use cases, software that has been developed to help you take full advantage of this feature of AMS, and potential feature add-ons in the future.
TRY THIS: How to Use AMS Data to Improve Your Advertising Campaigns
