In this episode of the Rich Sellers Podcast, host, Sammy Akthar is joined by Brent Zahradnik from AMZ Pathfinder and Jack Lindberg from Pacvue. They discuss the Amazon Marketing Cloud (AMC), a powerful tool that gives brands and advertisers a more comprehensive understanding of their advertising campaigns on Amazon. AMC also provides valuable insights that go beyond the basic metrics provided by Amazon, giving advertisers a better understanding of customer engagement with their ads and enabling them to make informed decisions.
Together, Brent and Jack dive into the workings of the Marketing Cloud and highlight some of its significant benefits. They also discuss how AMC can bridge the gaps that typically exist in Amazon advertising data, providing advertisers with a more accurate and holistic picture of their campaigns.