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The Ultimate Amazon Advertising Dictionary: Your A-Z Guide to Navigating Amazon Jargon

A thumbnail image for AMZ Pathfinder blog with the caption, Decode Amazon Advertising: The Ultimate A-Z Dictionary!

Feeling adrift in the sea of acronyms and jargon swirling around Amazon Advertising? If terms like AWS, CTR, PDP, YoY, BuyBox, ASIN, and ACoS have you scratching your head in confusion, you’ve come to the right place!

Understanding the right abbreviations, terms, and jargon isn’t just about sounding smart. It’s about gaining a competitive edge in the ever-evolving Amazon marketplace. 

With AMZ Pathfinder as your guide, you can navigate the complex language of Amazon advertising with ease.

We’ve put together this concise Amazon glossary to demystify the language of the Amazon advertising platform. So, say goodbye to confusion and uncertainty, and let’s dive in!

The Ultimate Amazon Advertising Dictionary: Your A-Z Guide to Navigating Amazon Jargon

An image of the Amazon Advertising logo

A

 

AA – Amazon Advertising

Amazon Advertising is a powerful platform that enables Amazon sellers and brands to promote their products and reach a wider audience on Amazon.

ACoS (Advertising Cost of Sales)

ACoS is a metric that calculates the ratio of advertising spend to the attributed sales generated. It’s a crucial tool for assessing the effectiveness and profitability of advertising campaigns.

Advertising Console

The Advertising Console is a centralized dashboard that provides advertisers with tools and features to manage and optimize their Amazon advertising campaigns.

Advertising Cost

This refers to the amount of money spent on advertising campaigns to promote products and drive sales on Amazon.

AGS – Amazon Global Store

Amazon Global Store allows Amazon customers to purchase products from international marketplaces, providing access to a wide range of products from around the world.

AITBB – Anything In The Buy Box

This strategy aims to win the BuyBox by ensuring that any seller, including third-party sellers, can be featured as the primary seller of a product on Amazon.

AMC – Amazon Marketing Cloud

This is a data management platform that provides advertisers with insights and audience segmentation to target their advertising efforts effectively.

AMS (Amazon Marketing Services)

AMS is a suite of advertising solutions offered by Amazon, including Sponsored Products, Sponsored Brands, and Sponsored Display, all designed to drive product visibility and sales.

AMG – Amazon Media Group, now known as Amazon Ads

Now known as Amazon Ads, AMG is a division of Amazon that offers advertising solutions across various channels, including Amazon-owned sites and apps, to reach a broader audience.

AMZ – Amazon

AMZ is a common abbreviation for Amazon, the eCommerce giant and marketplace platform.

Amazon Attribution

This tool allows advertisers to measure the impact of non-Amazon marketing channels on driving sales and understanding the customer journey.

Amazon Brand Analytics

This comprehensive tool empowers Amazon advertisers with valuable insights and data to enhance their brand strategy, optimize advertising campaigns, and make informed business decisions.

Amazon Brand Registry

This program is designed to help brand owners protect their intellectual property rights, enhance brand control, and access additional tools and resources for brand management on the Amazon marketplace.

Amazon Business

This platform offers a range of features and benefits specifically designed for business customers, making it easier to purchase supplies, manage accounts, and access business-specific pricing.

Amazon Custom

This feature enables Amazon sellers to offer customizable products, allowing Amazon customers to personalize and tailor items to their preferences.

Amazon DSP (Demand-Side Platform)

This advertising platform allows advertisers to programmatically buy display and video ad placements both on and off Amazon, reaching a wider audience.

Amazon Early Reviewer Program

This program encourages Amazon customers who have purchased a product to leave a review, helping new products establish an initial review base.

Amazon Fresh

This is a grocery delivery and pickup service that allows customers to order fresh produce, groceries, and household items online for convenient delivery to their doorstep.

Amazon Live

This streaming platform allows Amazon sellers to showcase their products in real-time through live video broadcasts, engaging with customers and driving sales.

Amazon Managed Delivery

This service handles the warehousing, packaging, and shipping of products on behalf of Amazon sellers, providing a hassle-free fulfillment experience.

Amazon Marketplace

This eCommerce platform allows third-party sellers to list and sell their products alongside Amazon’s own inventory, expanding their reach to millions of customers.

Amazon Pay

This secure online payment service allows customers to make purchases using their Amazon account information on external websites and mobile apps.

Amazon Prime

This subscription-based membership program offers various benefits to members, including free and fast shipping, access to streaming services, and exclusive deals.

Amazon Prime Day

This annual event exclusive to Prime members features discounts and deals across a wide range of products on Amazon.

Amazon Renewed

This program offers refurbished and pre-owned products that have been tested and certified to work and look like new, providing customers with a reliable and cost-effective alternative.

Amazon Seller Central

This platform allows Amazon sellers to manage their inventory, listings, and orders on Amazon, providing tools and insights to optimize their selling performance.

Amazon Seller University

This resource hub offers educational materials, tutorials, and guidance to help Amazon sellers navigate and succeed on the Amazon marketplace.

Amazon Services

This refers to a range of professional services offered by Amazon, including advertising, fulfillment, logistics, and account management, to support sellers in their eCommerce journey.

Amazon Stores

This feature enables brands to create customized multi-page storefronts on Amazon, showcasing their products, brand story, and providing a branded shopping experience for customers.

Amazon Subscribe & Save

This feature allows customers to set up automatic recurring deliveries of frequently purchased items, providing convenience and savings.

Amazon Transparency

This serialization service helps brands fight against counterfeits by providing a unique code on each unit that customers can verify for authenticity.

Amazon Vine Program

This invite-only program where trusted reviewers receive free products from participating vendors to provide honest and unbiased reviews.

Amazon Warehouse Deals

This program offers discounted prices on open-box, used, and returned products that are still in good condition, allowing customers to find bargains.

Amazon Web Services (AWS)

This comprehensive cloud computing platform provides on-demand computing resources, storage, and other services to businesses and individuals.

A/B Testing

This is a method of comparing two versions of a webpage, ad, or other piece of content to see which performs better.

A+ Content

Also known as Enhanced Brand Content (EBC), this feature allows sellers to enhance their product detail pages with rich visuals, additional product information, and engaging storytelling, providing an enhanced shopping experience for customers.

API – Application Programming Interface

This is a set of rules and protocols that allows different software applications to communicate and interact with each other, enabling seamless integration and data exchange.

AOV – Average Order Value

This metric calculates the average amount of money spent by customers per order, providing insights into both customer behavior, purchasing patterns and overall revenue generation.

ASIN – Amazon Standard Identification Number

This is a unique identifier assigned to each product on Amazon, facilitating easy search and product identification within the marketplace.

Automatic Targeting

This feature within Amazon advertising campaigns uses algorithms to automatically determine the most relevant keywords, placements, or audience segments to target, optimizing ad delivery and maximizing campaign performance.

An illustration of the Amazon Brand Analytics dashboard on a laptop screen

B

BA – Brand Analytics 

A powerful tool that provides valuable insights and data for Amazon advertisers to optimize their brand strategy and make informed decisions

Back-Ordered

When a product is back-ordered, it means that it is temporarily out of stock but can still be purchased, with delivery delayed until it is back in stock.

BB – Buy Box

The Buy Box is the coveted section on an Amazon product page where customers can directly add items to their cart, typically won by the seller with the best combination of price, availability, and performance metrics.

B2B – Business to Business

B2B refers to transactions and interactions that occur between businesses rather than between businesses and individual consumers.

B2C – Business to Customer

B2C refers to transactions and interactions that take place between businesses and individual consumers.

BD – Best Deal

BD represents the “Best Deal” badge on Amazon, which indicates a product that offers an exceptional value proposition compared to similar items.

Best Sellers Rank (BSR)

The Best Sellers Rank is a metric that reflects a product’s popularity and sales performance within its respective category on Amazon.

BOGO – Buy One Get One

BOGO is a promotional offer where customers can buy one item and get a second item of equal or lesser value for free or at a discounted price.

Brand Analytics

A comprehensive tool that empowers Amazon advertisers with valuable insights and data to enhance their brand strategy, optimize advertising campaigns, and make informed business decisions.

Brand Store

A Brand Store is a customized and immersive storefront on Amazon that allows brands to showcase their products, brand story, and create a unique shopping experience for customers.

BSR – Best Seller Rank

Best Seller Rank: BSR, or Best Seller Rank, is a ranking system that indicates how well a product is performing in terms of sales within its category on Amazon.

Buy Box

The Buy Box is the prime real estate on an Amazon product page where customers can instantly add items to their cart, usually won by sellers with the best combination of price, availability, and performance metrics.

BWP – Buy with Prime

Buy with Prime: BWP, or Buy with Prime, signifies that a product is eligible for Amazon Prime’s benefits, including fast and free shipping, enhancing its appeal to Prime members.

An illustration showing business growth

C

CAGR – Compound Annual Growth Rate

A measure that calculates the average annual growth rate of an investment or business over a specific period, providing insight into long-term growth potential.

Campaign

A set of marketing activities and strategies focused on achieving specific goals, such as increasing brand awareness, driving sales, or promoting a particular product or service.

Category Approval

The process by which sellers or brands gain authorization from Amazon to sell products within specific categories on the platform, ensuring compliance with guidelines and requirements.

Category Page

A curated page that displays a collection of products within a specific category, allowing customers to explore and browse items of interest within that category.

Category Targeting

An advertising strategy that focuses on displaying ads to customers who are browsing or searching within specific product categories on Amazon, increasing the relevance and effectiveness of the ad placements.

Chargeback

A reversal of funds from a seller’s account to a customer’s account, typically initiated by the customer’s payment provider or credit card issuer, due to disputes, fraud, or other issues.

ChannelAdvisor

A comprehensive eCommerce platform that provides sellers and brands with tools and solutions to manage and optimize their online sales across multiple marketplaces, including Amazon.

Child ASIN

A unique identifier assigned to a specific variation of a product that is part of a parent ASIN, representing different attributes such as size, color, or style.

Click-Through Rate (CTR)

A metric that measures the percentage of people who click on a specific link or advertisement out of the total number of impressions or views it receives, indicating the effectiveness of the ad or content in driving clicks.

CM – Contribution Margin

A financial metric that calculates the amount of revenue remaining after deducting the variable costs directly associated with the production or sale of a product, providing insight into profitability.

Conversion Rate

A metric that measures the percentage of visitors or users who take a desired action, such as making a purchase or completing a form, out of the total number of visitors or users, indicating the effectiveness of a website or campaign in generating conversions.

Cost of Goods Sold (COGS)

Cost of goods sold refers to the direct costs incurred in producing or acquiring the goods or products sold by a company, including raw materials, manufacturing expenses, and direct labor costs.

Cost-Per-Click (CPC)

The amount an advertiser pays each time a user clicks on their advertisement, typically used as a pricing model in pay-per-click advertising campaigns.

CPC Bid

The maximum amount an advertiser is willing to pay for a click on their ad when participating in a cost-per-click advertising auction, influencing ad placement and visibility.

CR – Confirmation Rate

A metric that measures the percentage of successful order confirmations or conversions out of the total number of order attempts, providing insight into the effectiveness of the order process.

Cross-Selling

A sales technique where additional or complementary products are offered to customers alongside their primary purchase, encouraging them to make additional or related purchases.

CS – Customer Service

The support and assistance provided to customers before, during, and after a purchase, aiming to provide customer service to ensure customer satisfaction and resolve any issues.

CSA – Cost Support Agreement

An arrangement between a manufacturer and Amazon where the manufacturer provides financial support or assistance to help lower the product’s cost for consumers, often resulting in lower prices on the marketplace.

Customer Reviews

Feedback or opinions shared by customers who have purchased and used a product, providing valuable insights to other potential buyers and influencing purchasing decisions.

CTR – Click-through Rate

A metric that measures the percentage of users who click on a specific link, ad, or call-to-action out of the total number of impressions or views it receives, indicating the effectiveness of the element in driving clicks.

CX – Customer Experience

The overall perception and satisfaction that customers have during their interactions with a brand or company across various touchpoints, encompassing elements such as product quality, support, and user experience.

An illustration showing how deals and promotions are created

D

Deal OPS

Refers to the operations and management processes involved in creating and executing promotional deals on the Amazon marketplace.

Deal of the Day

A limited-time promotional offer on Amazon, featuring a specific product at a significantly discounted price for a 24-hour period.

Detail Page

A product-specific page that provides comprehensive information about a particular item, including images, descriptions, specifications, and customer reviews.

Direct Fulfillment

A method where a seller partners with manufacturers or suppliers to have orders fulfilled and shipped directly from the source, bypassing the need for warehousing and inventory management.

Display Advertising

Involves the placement of visual ads, such as banners or other display and video ads together, on websites and mobile apps to increase brand visibility and drive traffic to a product or service.

DOTD – Deal of the Day

A time-limited promotional offer on Amazon where a specific product is offered at a significantly discounted price for a 24-hour period.

DP – Detail Page

The product-specific page on Amazon that provides detailed information about an item, helping customers make informed purchasing decisions.

DPV – Detail Page Views

A metric that measures the number of times a specific detail page is viewed by customers, indicating the level of interest and engagement for a particular product.

Dropshipping

A fulfillment model where sellers list and sell products without physically stocking or shipping them, relying on a third-party supplier or manufacturer to fulfill orders directly to customers.

DSP – Demand Side Platform

An advertising technology platform that allows advertisers to programmatically buy and optimize digital ad placements across various channels and platforms, including Amazon.

An image showing an example of an EAN bracode

E

EAN – The International Article Number

A unique numerical identifier used to represent a specific product globally, facilitating accurate product identification and inventory management.

EBC – Enhanced Brand Content

A feature on Amazon that allows sellers to enhance their product detail pages with rich visual content, engaging product descriptions, and additional brand storytelling elements to provide a more compelling shopping experience for customers.

Early Reviewer Program

An initiative by Amazon that encourages customers who have purchased a new product to leave unbiased reviews, helping sellers gain initial reviews and feedback for their products.

EOD – End of Day

The closing time of a business day or the designated cutoff time for completing tasks or operations within a given day.

External Traffic

Website visitors or customers who come to an Amazon product listing or store page from sources outside of the Amazon platform, such as search engines, social media, or external advertisements.

An illustration showing a comparison between Amazon FBA and Amazon FBM

F

FBM – Fulfillment by Merchant

A fulfillment method on Amazon where sellers handle storage, packaging, and shipping of their products directly to customers without utilizing Amazon’s fulfillment services.

FBA – Fulfillment by Amazon

A service offered by Amazon where sellers store their products in Amazon’s fulfillment centers, and Amazon handles the storage, packaging, and shipping of those products to customers.

Feedback Rating

A numerical representation of a seller’s performance based on customer feedback and ratings, providing an indication of their reliability and customer satisfaction.

FIFO – First-In, First-Out

A method used to manage inventory where the oldest stock is sold or used first, ensuring proper inventory rotation and reducing the risk of stock obsolescence.

Flywheel

A self-reinforcing cycle where positive customer experiences, sales, and operational efficiency create momentum, leading to business growth and success.

Fulfillment Latency

The time it takes for a seller or Amazon to process and ship an order after it has been placed by a customer, including order handling, packaging, and shipping preparation.

An imaging showing an example of an Amazon GTIN

G

GTIN – Global Trade Item Number

A unique numerical identifier used worldwide to identify products, streamline supply chain operations, and ensure accurate product identification.

Google Ads for Amazon

The practice of running advertising campaigns on the Google Ads platform to drive traffic and sales to Amazon product listings.

An image showing a hazard warning of a lithium metal battery component

H

Hazmat – Hazardous Material

Products that are considered dangerous or potentially harmful due to their chemical, physical, or biological properties, requiring special handling and shipping regulations.

Headline Search Ads (now Sponsored Brands)

Banner-like advertisements displayed prominently at the top of search results on Amazon, allowing brands to promote multiple products and drive traffic to a custom landing page.

An image showing a full stock room of products

I

In-Stock Rate

A metric that measures the percentage of time a product is available and in stock for customers to purchase, reflecting a seller’s ability to maintain sufficient inventory levels.

Impressions

The number of times an advertisement or content is displayed or viewed by users, indicating the reach and exposure of the ad.

IPI – Inventory Performance Index 

A metric used by Amazon to assess a seller’s inventory management efficiency, taking into account factors such as excess inventory, stockouts, and sales velocity.

An illustration showing a team looking through keywords for SEO

 

K

Keyword

A specific word or phrase that represents the main idea or topic of a web page, advertisement, or search query, influencing the visibility and relevance of content in search engine results.

KPI – Key Performance Indicators

Quantifiable metrics used to evaluate the success and performance of a business or specific activities, providing insights into critical aspects of performance.

An illustration of a landing page and its elements

L

Landing Page

A web page specifically designed to capture the attention and prompt action from visitors, often used in marketing campaigns to drive conversions or lead generation.

Lightning Deals

Are limited-time, promotional offers on Amazon that provide significant discounts on specific products for a short period, generating excitement and urgency among customers.

Listing Optimization

Involves the process of optimizing product listings on Amazon by improving titles, descriptions, keywords, images, and other elements to enhance visibility, conversion rates, and sales.

Long-Tail Keywords

Are specific and highly targeted search phrases that typically consist of multiple words and are less competitive, allowing sellers to reach niche audiences and capture more relevant traffic.

An illustration showing discounted price tags

M

MAP – Minimum Advertised Price

The lowest price at which a seller is allowed to advertise a product, set by the manufacturer to maintain consistent pricing and protect brand value.

MCF – Multi-Channel Fulfillment

A service offered by Amazon that enables sellers to fulfill orders from other sales channels, such as their own website or other marketplaces, using Amazon’s fulfillment network.

Marketplace

An online platform, such as Amazon, where multiple sellers can list and sell their products to a wide range of customers, facilitating transactions and providing a centralized buying experience.

Manual Targeting

An advertising strategy where sellers select specific keywords, products, or audiences to target with their ads, giving them more control over the targeting process and ad placements.

MoM

A comparison of data or performance metrics between two consecutive months, commonly used to analyze trends, growth, or changes over time.

MTD

A period starting from the beginning of the current month up to the present day, often used to track performance or metrics within the ongoing month.

MWS – Marketplace Web Services

A suite of APIs (Application Programming Interfaces) provided by Amazon that allows sellers to integrate their systems and automate various aspects of selling on the Amazon marketplace.

An illustration showing negative keywords

N

Negative Keywords

Specific keywords or terms that advertisers exclude from their ad targeting to prevent their ads from being displayed to irrelevant audiences, improving ad relevance and reducing wasted ad spend.

New and Noteworthy

A section or category on Amazon that highlights recently launched or popular products, giving them increased visibility and exposure to customers.

Niche Product

A specialized or unique product that caters to a specific market segment with distinct needs or preferences, often characterized by lower competition and higher target audience relevance.

An illustration showing people returning items they've bought online

O

ODR – Order Defect Rate

A metric that measures the percentage of orders with defects, including negative feedback, A-to-Z Guarantee claims, and credit card chargebacks, reflecting the overall quality and cost of goods sold and a seller’s performance.

Order ID

A unique identifier assigned to each individual order placed on Amazon, facilitating order tracking, and customer service performance and support, and reference purposes.

Order Revenue

The total monetary value generated from a specific order or a set of orders, representing the sales revenue for a seller or business.

Order Volume

Represents the total number of orders received by a seller or business within a given period, indicating the level of customer demand and sales activity.

Organic Ranking

The position or placement of a product listing in the search results on Amazon’s platform, based on its relevance and performance without paid advertising.

OTC

Products that are available for purchase without a prescription, typically used to describe medications and healthcare products.

Out-of-Stock

Refers to a situation where a product is currently unavailable for purchase due to inventory depletion, potentially leading to missed sales opportunities and customer dissatisfaction.

Overstock

A surplus inventory or excess stock of a product beyond the anticipated demand, which may result in inventory management challenges and potential financial loss for sellers.

Oversize

A product that exceeds the standard dimensions or weight limits set by Amazon, requiring special handling, packaging, and potentially incurring additional fees for storage and fulfillment.

Oversize Product

A product that exceeds the standard dimensions or weight limits set by Amazon, requiring special handling, shipping, and storage considerations due to its larger size.

An illustration of a desk with profit and loss statement written on a notepad

P

P70

A performance metric indicating the top 70% of products or sellers based on a specific criterion or ranking system.

P80

A performance metric indicating the top 80% of products or sellers based on a specific criterion or ranking system.

P90

A performance metric indicating the top 90% of products or sellers based on a specific criterion or ranking system.

P&L

A financial statement that summarizes the revenue, costs, and expenses of a business, providing insights into its profitability or financial performance.

PBS

A tool used for tracking and managing the prioritized list of product features or improvements.

Parent ASIN

Refers to the main or primary ASIN (Amazon Standard Identification Number) in a product family that encompasses multiple variations or child ASINs.

PDP – Product Detail Page

A webpage on Amazon dedicated to showcasing detailed information, images, and specifications of a specific product.

Placement

The specific location or position where an advertisement is displayed, such as within search results, on product detail pages, or on external websites.

PL – Private Label

A business model where a company manufactures or sources products from a third-party supplier and sells them under its own brand name.

PPC – Pay-Per-Click

An online advertising model where advertisers pay a fee each time their ad is clicked, driving traffic to their website or product listing.

PPM – Pure Profit Margin

A measure that calculates the percentage of profit generated from the sale of a product after deducting all costs and expenses.

PPV – Product Price Variation

The fluctuation or difference in pricing for a specific product based on factors such as sales promotions, demand, or market conditions.

PQV – Product Quantity Variation

The difference in available stock or inventory quantities for a specific product based on factors such as sales, replenishment, or seasonal demand.

Prime

Amazon’s membership program that offers benefits such as free and fast shipping, access to streaming services, exclusive deals, and more to subscribed customers.

Product Bundling

Involves offering multiple products or items together as a package or bundle, providing value to customers and potentially increasing sales.

Product Targeting

An advertising strategy that allows sellers to target their ads to specific products or categories on Amazon, reaching customers who are browsing or interested in similar products.

Promotions

Various marketing activities, discounts, or offers designed to stimulate sales, attract customers, or create a sense of urgency to purchase.

A close-up image of a calendar

Q

Q1 – First Quarter

The three-month period of January, February, and March in a calendar year.

Q2 – Second Quarter

The three-month period of April, May, and June in a calendar year.

Q3 – Third Quarter

The three-month period of July, August, and September in a calendar year.

Q4 – Fourth Quarter

The three-month period of October, November, and December in a calendar year.

QA – Quality Assurance

The process of ensuring that products, services, or processes meet the desired quality standards and customer expectations.

QBR – Quarterly Business Review

A strategic meeting or assessment held every quarter to review performance, set goals, and discuss strategies for the upcoming period.

An image of a team repricing an item

R

Repricing

The process of dynamically adjusting the price of a product on Amazon based on various factors, such as competition, demand, and profitability.

Reviews and Ratings

Feedback provided by customers, indicating their experiences and opinions about a product or seller’s performance on Amazon.

RoAS – Return on Advertising Spend

A metric that measures the effectiveness and profitability of advertising campaigns by evaluating the revenue generated in relation to the advertising costs.

ROI – Return on Investment

A metric that assesses the profitability of an investment by comparing the gains or returns achieved relative to the investment cost.

RRP – Recommended Retail Price

The price referred to as the manufacturer’s suggested retail price as the standard selling price of a product.

An image of a storefront with discount signs

S

Sales Discount

A reduction in the price of a product or service offered to customers as an incentive for purchase.

Sales Rank

A metric that indicates the popularity and relative sales performance of a product within a specific category on Amazon.

SC – Seller Central

Is Amazon’s web interface that allows sellers to manage their listings, inventory, orders, and performance metrics.

Seller Feedback

Represents the ratings and reviews left by customers about their experience with a particular seller on Amazon.

SEO – Search Engine Optimization

The practice of optimizing website content and structure to improve its visibility and rankings on search engine result pages.

Shipped Revenue

Refers to the total monetary value of products that have been shipped to customers within a specific time period.

Shipping Template

A predefined set of shipping options, rates, and settings that sellers can apply to multiple products to streamline the shipping process.

Shipped Volume

The total number of products that have been shipped to customers within a specific time period.

SKU – Stock Keeping Unit

A unique alphanumeric code or identifier assigned to each distinct product variant or item in inventory.

Sponsored Brands (formerly Headline Search Ads)

An advertising format on Amazon that allows brands to showcase their products and brand logo in a banner-like ad placement.

Sponsored Display

An advertising program on Amazon that allows sellers to display their ads to relevant audiences both on and off Amazon’s platform.

Sponsored Products

An advertising program on Amazon that allows sellers to promote their individual product listings with targeted ads.

Sponsored Video

An advertising format on Amazon that allows brands to incorporate videos within their product detail pages to enhance customer engagement and conversion.

STR – Sell-Through Rate

A metric that measures the percentage of inventory or products sold within a specific time period.

Storefront

A dedicated webpage on Amazon where sellers can showcase their brand, products, and content in a customizable and branded format.

Stranded Inventory

Products that are listed in a seller’s inventory but are not available for sale due to listing or fulfillment issues.

Subcategory Approval

The process of obtaining permission from Amazon to sell products within a specific subcategory that may have additional requirements or restrictions.

Subscribe & Save

A program on Amazon that allows customers to subscribe to regular deliveries of certain products and receive discounts or other benefits.

Super URL

A specially crafted URL that includes targeted keywords and is used to improve product rankings on Amazon’s search results.

Supply Chain

The sequence of activities, processes, and entities involved in the production, distribution, and delivery of a product from the supplier to the end customer.

Suspension

The temporary or permanent restriction of a seller’s account or listing on Amazon due to policy violations or other issues.

An illustration showing Amazon ACoS

T

Target ACoS

The desired or predetermined ratio of advertising spend to sales revenue that a seller aims to achieve for their advertising campaigns.

Targeting Options

The specific criteria and parameters used to define the target audience or group for advertising campaigns, such as demographics, interests, or search terms.

Third-Party Seller

An independent seller or merchant who sells products on Amazon’s platform, not directly from Amazon’s inventory.

Total Sales

The overall monetary value of products sold within a specific time period, including both fulfilled by Amazon (FBA) and fulfilled by the seller (FBM) orders.

Trademark

A legally registered symbol, name, or logo that distinguishes and protects a brand or product from being used or copied by others.

Two-Day Shipping

A delivery service offered to Amazon Prime members, providing fast shipping with an estimated delivery time of two business days.

An illustration of a team working together to create a good user experience

U

UPC – Universal Product Code

A barcode symbology used to uniquely identify products and facilitate their scanning and tracking in retail environments.

USP – Unit Session Percentage

A metric that measures the percentage of sessions on Amazon’s platform in which a particular product was viewed by customers.

UX – User Experience

The overall experience and satisfaction of users when interacting with a website, application, or platform, taking into account factors such as usability, accessibility, and design.

An illustration of a person choosing from a product's varieties

V

Variation

Different product options or variations within a product listing, such as size, color, or style.

VAT – Value-Added Tax

A consumption tax applied to the value added at each stage of the supply chain, typically used in many countries around the world.

VC

A type of investment provided to early-stage companies in exchange for equity ownership.

Vendor

A seller who directly supplies products to Amazon for sale on the platform, often through a wholesale or supplier relationship.

Voucher

A promotional code or coupon that can be redeemed by customers to receive discounts or other benefits during the checkout process.

An image showing a clipboard with a weekly goals sheet

W

WOC – Weeks of Cover

A metric that calculates the number of weeks a seller’s inventory is expected to last based on sales velocity and current stock levels.

WoW – Week over Week

A comparison between data or performance metrics from one week to the previous week to analyze trends and changes over a short period.

An illustration showing a man optimizing his Amazon listings

X

X-Channel Management

The process of managing and optimizing product listings, inventory, and sales across multiple online sales channels, including marketplaces, websites, and social media platforms.

An image of calendar pages being flipped

Y

YTD – Year to Date

The period from the beginning of the calendar year until the present, providing a cumulative view of performance or data for the current year.

YoY – Year over Year

A comparison between data or performance metrics from the same period in the previous year to assess growth or changes over a year.

An illustration of a product inventory system

Z

Zero Inventories

A strategy or approach in supply chain management where inventory levels are minimized or eliminated to reduce costs and increase efficiency.

 

Wrapping Up

Want to maximize your Amazon sales or simply navigate the exciting world of Amazon advertising?

Get in touch with our team of experienced Amazon advertisers today!

 

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