How Should I Set My Starting Bid For An Amazon PPC Campaign? [The PPC Den Podcast]

A thumbnail for The PPC Den Podcast with the caption, "The Best Way to Set Your Starting Bid"

In a recent episode of The PPC Den Podcast, Michael Erickson-Facchin, CEO of Ad Badger, sits down with Brent Zahradnik, the Founder of AMZ Pathfinder, to dissect the complexities of setting starting bids for Amazon PPC campaigns. The duo delves into the nitty-gritty of where to source your starting bids, the pros and cons of using Amazon’s suggested bids, and the different strategies that can be employed for various types of campaigns. This conversation is a must-listen for anyone looking to navigate the ever-changing landscape of Amazon advertising with finesse.

The episode is a treasure trove of insights, covering a wide array of topics that range from brand-new keywords and themes to the nuances of ASIN and category targeting. The discussion even extends to the often-overlooked aspect of ASIN targeting, urging businesses to defend their turf aggressively.

In an era where Amazon PPC campaigns are becoming increasingly complex, this podcast episode serves as a comprehensive guide for businesses. It emphasizes the importance of continuous monitoring and adjustments, ensuring that you’re not just throwing money into the void but are making calculated, aggressive moves to dominate the market.

Whether you’re a seasoned Amazon seller or a newcomer, the insights from this episode are invaluable for fine-tuning your PPC strategies and staying ahead of the curve. Tune in today!

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