Inventory management is often overlooked, but it’s crucial for a brand’s advertising success.
Simply put, you can’t promote what’s not in stock. But there’s more to the story.
Yet, many brands miss the nuances of different inventory statuses and their impact on ads.
In Brent’s 5-minute video, he breaks down how Amazon ads connect with inventory.
The basic rule? No stock means pausing ads. But it goes deeper.
A key takeaway? The idea of Retail Awareness. While ads for Sponsored Products stop without the buy box, Sponsored Brands keep running, no matter the stock.
He also explores various inventory statuses—Available/Fulfillable, Inbound, Reserved, Transfer, and Meltable Inventory. Each demands a unique ad strategy to boost growth without wasting money.
For example, turning off the In-stock Head Start feature during the Inbound Inventory stage might just save your conversion rates.
Tune in to Brent’s video to learn how to juggle inventory and Amazon ads effectively.