We’ve spent a lot of time in the world of Amazon PPC, and we’ve come across many different philosophies for managing campaigns.
However, there’s one approach that us Amazon Advertisers just cannot understand: never using negatives – ever.
While a negative keyword slip-up can lead to some harsh consequences, negative keywords and negative targeting are powerful allies if used the right way.
In this episode, Brent Zahradnik from AMZ Pathfinder joins Michael Erickson-Facchin of AD Badger once again to discuss why some advertisers don’t use negatives and why you should.
