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How And Why To Use Negatives In Your Amazon PPC

AMZ Pathfinder How and Why to Use Negatives in Your Amazon PPC YouTube Podcast

We’ve spent a lot of time in the world of Amazon PPC, and we’ve come across many different philosophies for managing campaigns.

However, there’s one approach that us Amazon Advertisers just cannot understand: never using negatives – ever.

While a negative keyword slip-up can lead to some harsh consequences, negative keywords and negative targeting are powerful allies if used the right way.

In this episode, Brent Zahradnik from AMZ Pathfinder joins Michael Erickson-Facchin of AD Badger once again to discuss why some advertisers don’t use negatives and why you should.

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How And Why To Use Negatives In Your Amazon PPC

AMZ Pathfinder How and Why to Use Negatives in Your Amazon PPC YouTube Podcast
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Finding the next big thing for Amazon Advertising just got easy.

Access The AMZ Pathfinder Bulletin, a monthly amazon advertising newsletter curating the best insights, news, and content to keep Amazon Sellers on top of their game.