In a candid chat at The Breakthrough Podcast with Sanaz Limouee from Skai, Brent delve into the depths of omnichannel marketing on Amazon. They discuss how successful brands create a continuous story across various platforms, much like what Nike does. 🚀
He also unveils an interesting tidbit about Amazon’s new incentive for external traffic. Now, brands can get back around 10% of the sale price for products bought through external traffic. This bonus helps reduce your referral fees on Amazon, saving you some extra cash!
But it’s not all rosy. Brent dives into the murky waters of measuring the impact of external channels on Amazon performance, touching on the limited tracking capabilities within the Amazon platform. Yet, with the advent of tools like Amazon DSP and Amazon Marketing Cloud (AMC), he hints at a dawn where integrating third-party data could unfog the landscape, enhancing measurement accuracy. 📈
Eager to dive deeper? Learn more about the recent updates on Amazon DSP and Amazon Marketing Cloud, and how you can leverage them for your brand. Don’t miss out on enhancing your Amazon advertising strategy!