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How to Use Amazon Negative Keywords Effectively

Negative keywords are a feature in any PPC advertising platform that give you the option to exclude specific search terms shoppers type into Amazon’s search bar from making your ads appear.

Amazon Sponsored Display – The New Frontier in 2021

Sponsored Display is a campaign type that is after a few false starts, finally here to stay. When they say “Amazon PPC” what most people mean is Sponsored Products or the increasingly feature-rich Sponsored Brands.

The 5 Most Powerful Tools We Use for Amazon PPC

When it comes to Amazon PPC management, our PPC knowledge and in-house strategies are all about improving client accounts. But what helps AMZ Pathfinder run so smoothly?

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How to Increase Annual Amazon Ad Revenue by 147% in 2.5 years – Case Study

The Client: Bryan has been in ecommerce for the last 5 years. His brand is in the health and household category selling energy-focused consumer packaged

Matthew Tran October 27, 2020

How to Increase Sales on Amazon with AMZ Pathfinder – Case Study

The Client: The numbers on the screen kept climbing and by midnight Michael Tunney, founder of KeySmart, destroyed his modest goal of $6,000. His Kickstarter ended

Matthew Tran August 9, 2020

How AMZ Pathfinder Helped Ash Increase his Average Monthly Amazon PPC Ad Revenue by 113% While Lowering ACoS

The Client: Ash is an e-commerce business owner in the Home Decor category. Started in 2015, his business scaled to the point where he wanted

Matthew Tran February 27, 2020

From Minimal Advertising to 20.22% ACoS and $373,789.30 in Ad Revenue in Only 3 Months

Executive Summary When Adrian’s Curtain Supply* came to us their Amazon PPC account was drastically underspending on advertising at anywhere from $80 – $100 per

Brent Zahradnik August 6, 2018

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