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How to Use Amazon Negative Keywords Effectively
Negative keywords are a feature in any PPC advertising platform that give you the option to exclude specific search terms shoppers type into Amazon’s search bar from making your ads appear.
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Amazon Sponsored Display – The New Frontier in 2021
Sponsored Display is a campaign type that is after a few false starts, finally here to stay. When they say “Amazon PPC” what most people mean is Sponsored Products or the increasingly feature-rich Sponsored Brands.
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The 5 Most Powerful Tools We Use for Amazon PPC
When it comes to Amazon PPC management, our PPC knowledge and in-house strategies are all about improving client accounts. But what helps AMZ Pathfinder run so smoothly?
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