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How AMZ Pathfinder Generated $5.6M In Ad Sales With A 22.59% ACOS for a Premier Craft Supplies Seller on Amazon

The Client


Our client is a leading craft supplies seller
on Amazon U.S. This company has established itself as a one-stop destination for a wide range of crafting materials and accessories. Catering to both hobbyists and professional crafters, it offers an extensive selection of craft materials including beading supplies, jewelry finds, cords, and ribbons. The brand is celebrated for its commitment to both quality and affordability, making it a favored choice for creative materials among the crafting community. Since its launch, it has consistently served the needs of both amateur and professional craft enthusiasts, inspiring creativity and innovation across various crafting fields.

The Brief


The client was facing a set of unique and intricate challenges in their digital advertising framework, therefore requiring a comprehensive overhaul and strategic realignment. These included:

  • Campaign Restructuring: There was a pressing need to reorganize their advertising campaigns. With over 3,000 campaigns and an average daily budget of $4,350, the ad spend was not being effectively directed to the correct ASINs. Additionally, ad groups with 1000+ targets and 50+ products were making focused management at both the ASIN and search term levels extremely difficult.

  • Lack of Full-Funnel Campaign Structure: The absence of Automatic, Sponsored Brands (SB), Sponsored Display (SD), and Defensive Product Targeting campaigns for most ASINs, including top sellers, was a missed opportunity. This gap in their strategy meant they were not fully capitalizing on various parts of the marketing funnel.

  • Inconsistent Naming Scheme: The use of multiple naming schemes within their campaigns and ad groups was leading to challenges in management and optimization at both the ASIN and overall account levels. Implementing a universal and complete naming scheme was crucial for better control and efficiency.

  • Suboptimal Bidding Strategy:The account’s TACoS and ACoS had been rising for several months, alongside increasing CPC. The heavy reliance on broad match targeting, accounting for nearly 50% of total ad spend, indicated that the current bidding and targeting strategy was too spread out and ineffective. With more than 50 ASINs in a single ad group, it was impossible to control spending effectively and prioritize best-selling products and top targets.

  • Deficient Defensive Product Targeting: The client’s defensive product targeting, particularly on their product detail pages, was insufficient. This oversight allowed competitors to capture the market share which created the need for a more robust defensive strategy in their account.

The Solution


AMZ Pathfinder took the reins of the client’s PPC campaigns in August 2022. The approach was multi-faceted, focusing on data-driven audience targeting, ad content optimization, strategic ad placement, and continuous performance monitoring. This included:

  • Data-Driven Audience Targeting: By utilizing sophisticated analytics, AMZ Pathfinder identified clear gaps in campaign structure, underspending top-selling ASINs, and wasted ad spend areas to increase both profitability and account growth simultaneously.

  • Ad Content Optimization: Our approach to elevating ad campaigns is supported by leveraging data from past performances. Utilizing data insights enabled us to refine ad content, ensuring it’s not only more captivating but also highly relevant to the target audience. By focusing on data-driven insights, we consistently crafted ads that connect more effectively with viewers.

  • Strategic Ad Placement:  By leveraging Amazon’s diverse ad placement options, the team ensured that ads were displayed in the most impactful locations, which improved visibility and click-through rates. Having a full campaign funnel for key products was a big leverage point for this client’s strategy.

  • Continuous Performance Monitoring: The campaigns were not set and forget. AMZ Pathfinder implemented an ongoing monitoring and adjustment protocol to keep the campaigns agile and responsive to market trends and consumer behavior.

The Results

 

The collaboration led to remarkable results:

  • $1.9 Million Increase in Ad Sales: This boost, compared to 2022, conveys the direct impact of the optimized ad campaigns on ad sales.

  • 52% Revenue Growth: Between January and October 2023, we observed a remarkable 52% increase in revenue compared to the same period in 2022, marking a significant uplift in overall sales.

  • Total Ad Sales of $5.6 Million: In 2023, ad sales hit approximately $5.6 million, a notable rise from $3.7 million in the previous year, illustrating the overall success of the campaign.

  • $500k+ Sales Increase: This substantial increase in revenue is a clear indicator of the successful impact our strategies had, with sales exceeding 2022’s figures by over $500,000 up to October.

  • 23% or Lower ACOS:By consistently maintaining the Advertising Cost of Sales (ACOS) at or below 23%, we demonstrated efficient use of ad spend in relation to the sales generated.

  • 16.15% TACOS and 22.59% Average ACOS: These figures represent a well-balanced approach to advertising spend, relative to total sales, across the year.

  • ACOS decreased 30% to 23.8%: This significant reduction in ACOS, following the implementation of the strategy created by AMZ Pathfinder, reflects the effectiveness of the new advertising strategy.
 


In conclusion, the remarkable 52% growth in revenue and a $1.9 million boost in ad sales convey the positive impact of AMZ Pathfinder’s optimized campaigns. Overall, the leap to $5.6 million in total ad sales for 2023 demonstrates not just the success of our collaborative efforts, but also sets a new benchmark for future advertising endeavors. The significant increase in sales, efficient ACOS control, balanced TACOS and ACOS metrics, and year-over-year improvements are testaments to the effectiveness of our data-driven strategies.

AMZ Pathfinder has been a game-changer for my business. Specializing in Amazon advertisement management, they stand out from their competitors who try to do it all. Their professionalism, knowledge, and responsiveness are top-notch. Since switching to AMZ Pathfinder for ad management, I’ve had significantly fewer sleepless nights worrying about uncontrolled ad spending and ACoS.

– Owner of Premier Craft Supplies

Conclusion

 

This case study corroborates how tailored, data-driven Amazon advertising strategies can lead to enhanced visibility, sales, and profitability. The significant increase in sales, along with the efficient control of ACOS and TACOS, demonstrates AMZ Pathfinder’s ability to balance growth with profitability.

Download This Case Study Here

To download and/or share this case study simply fill out the form below. Once the form has been completed, you will be directed to a Google Drive Folder where you will find both this case study and an array of additional resources.
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This field is for validation purposes and should be left unchanged.
 

Unlock Amazon Success with AMZ Pathfinder!

 

Experience the kind of growth our premier craft supplies partner achieved – a $5.6 million ad sales boost, a solid 52% revenue surge, and a savvy 23% ACOS.

Why us?

 

We tailor strategies to fit your goals, delivering proven results with a $500k+ sales surge and a commitment to strategic partnership. 

So, are you ready to elevate your presence on Amazon? Connect with AMZ Pathfinder today for a transformational journey!

Download This Case Study

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How AMZ Pathfinder Generated $5.6M In Ad Sales With A 22.59% ACOS for a Premier Craft Supplies Seller on Amazon

The Client


Our client is a leading craft supplies seller
on Amazon U.S. This company has established itself as a one-stop destination for a wide range of crafting materials and accessories. Catering to both hobbyists and professional crafters, it offers an extensive selection of craft materials including beading supplies, jewelry finds, cords, and ribbons. The brand is celebrated for its commitment to both quality and affordability, making it a favored choice for creative materials among the crafting community. Since its launch, it has consistently served the needs of both amateur and professional craft enthusiasts, inspiring creativity and innovation across various crafting fields.

The Brief


The client was facing a set of unique and intricate challenges in their digital advertising framework, therefore requiring a comprehensive overhaul and strategic realignment. These included:

  • Campaign Restructuring: There was a pressing need to reorganize their advertising campaigns. With over 3,000 campaigns and an average daily budget of $4,350, the ad spend was not being effectively directed to the correct ASINs. Additionally, ad groups with 1000+ targets and 50+ products were making focused management at both the ASIN and search term levels extremely difficult.

  • Lack of Full-Funnel Campaign Structure: The absence of Automatic, Sponsored Brands (SB), Sponsored Display (SD), and Defensive Product Targeting campaigns for most ASINs, including top sellers, was a missed opportunity. This gap in their strategy meant they were not fully capitalizing on various parts of the marketing funnel.

  • Inconsistent Naming Scheme: The use of multiple naming schemes within their campaigns and ad groups was leading to challenges in management and optimization at both the ASIN and overall account levels. Implementing a universal and complete naming scheme was crucial for better control and efficiency.

  • Suboptimal Bidding Strategy:The account’s TACoS and ACoS had been rising for several months, alongside increasing CPC. The heavy reliance on broad match targeting, accounting for nearly 50% of total ad spend, indicated that the current bidding and targeting strategy was too spread out and ineffective. With more than 50 ASINs in a single ad group, it was impossible to control spending effectively and prioritize best-selling products and top targets.

  • Deficient Defensive Product Targeting: The client’s defensive product targeting, particularly on their product detail pages, was insufficient. This oversight allowed competitors to capture the market share which created the need for a more robust defensive strategy in their account.

The Solution


AMZ Pathfinder took the reins of the client’s PPC campaigns in August 2022. The approach was multi-faceted, focusing on data-driven audience targeting, ad content optimization, strategic ad placement, and continuous performance monitoring. This included:

  • Data-Driven Audience Targeting: By utilizing sophisticated analytics, AMZ Pathfinder identified clear gaps in campaign structure, underspending top-selling ASINs, and wasted ad spend areas to increase both profitability and account growth simultaneously.

  • Ad Content Optimization: Our approach to elevating ad campaigns is supported by leveraging data from past performances. Utilizing data insights enabled us to refine ad content, ensuring it’s not only more captivating but also highly relevant to the target audience. By focusing on data-driven insights, we consistently crafted ads that connect more effectively with viewers.

  • Strategic Ad Placement:  By leveraging Amazon’s diverse ad placement options, the team ensured that ads were displayed in the most impactful locations, which improved visibility and click-through rates. Having a full campaign funnel for key products was a big leverage point for this client’s strategy.

  • Continuous Performance Monitoring: The campaigns were not set and forget. AMZ Pathfinder implemented an ongoing monitoring and adjustment protocol to keep the campaigns agile and responsive to market trends and consumer behavior.

The Results

 

The collaboration led to remarkable results:

  • $1.9 Million Increase in Ad Sales: This boost, compared to 2022, conveys the direct impact of the optimized ad campaigns on ad sales.

  • 52% Revenue Growth: Between January and October 2023, we observed a remarkable 52% increase in revenue compared to the same period in 2022, marking a significant uplift in overall sales.

  • Total Ad Sales of $5.6 Million: In 2023, ad sales hit approximately $5.6 million, a notable rise from $3.7 million in the previous year, illustrating the overall success of the campaign.

  • $500k+ Sales Increase: This substantial increase in revenue is a clear indicator of the successful impact our strategies had, with sales exceeding 2022’s figures by over $500,000 up to October.

  • 23% or Lower ACOS:By consistently maintaining the Advertising Cost of Sales (ACOS) at or below 23%, we demonstrated efficient use of ad spend in relation to the sales generated.

  • 16.15% TACOS and 22.59% Average ACOS: These figures represent a well-balanced approach to advertising spend, relative to total sales, across the year.

  • ACOS decreased 30% to 23.8%: This significant reduction in ACOS, following the implementation of the strategy created by AMZ Pathfinder, reflects the effectiveness of the new advertising strategy.
 


In conclusion, the remarkable 52% growth in revenue and a $1.9 million boost in ad sales convey the positive impact of AMZ Pathfinder’s optimized campaigns. Overall, the leap to $5.6 million in total ad sales for 2023 demonstrates not just the success of our collaborative efforts, but also sets a new benchmark for future advertising endeavors. The significant increase in sales, efficient ACOS control, balanced TACOS and ACOS metrics, and year-over-year improvements are testaments to the effectiveness of our data-driven strategies.

AMZ Pathfinder has been a game-changer for my business. Specializing in Amazon advertisement management, they stand out from their competitors who try to do it all. Their professionalism, knowledge, and responsiveness are top-notch. Since switching to AMZ Pathfinder for ad management, I’ve had significantly fewer sleepless nights worrying about uncontrolled ad spending and ACoS.

– Owner of Premier Craft Supplies

Conclusion

 

This case study corroborates how tailored, data-driven Amazon advertising strategies can lead to enhanced visibility, sales, and profitability. The significant increase in sales, along with the efficient control of ACOS and TACOS, demonstrates AMZ Pathfinder’s ability to balance growth with profitability.

Download This Case Study Here

To download and/or share this case study simply fill out the form below. Once the form has been completed, you will be directed to a Google Drive Folder where you will find both this case study and an array of additional resources.
Privacy(Required)
This field is for validation purposes and should be left unchanged.
 

Unlock Amazon Success with AMZ Pathfinder!

 

Experience the kind of growth our premier craft supplies partner achieved – a $5.6 million ad sales boost, a solid 52% revenue surge, and a savvy 23% ACOS.

Why us?

 

We tailor strategies to fit your goals, delivering proven results with a $500k+ sales surge and a commitment to strategic partnership. 

So, are you ready to elevate your presence on Amazon? Connect with AMZ Pathfinder today for a transformational journey!

Download This Case Study

Privacy(Required)
This field is for validation purposes and should be left unchanged.
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Finding the next big thing for Amazon Advertising just got easy.

Access The AMZ Pathfinder Bulletin, a monthly amazon advertising newsletter curating the best insights, news, and content to keep Amazon Sellers on top of their game.