Our Approach to PPC
Every Amazon business is unique and should be treated as such. We don’t believe in cookie cutter processes – we want what’s best for your business and we’re willing to do whatever it takes to achieve that.
Phase 1: We start every relationship by diving deep into your Amazon account to frame advertising as part of the bigger picture. Here we address immediate concerns, such as wasted ad spend or structural inefficiencies. When PPC management begins we fill in the gaps, schedule optimization and maintenance checks, and deliver our thoughts and findings so they can be implemented accordingly. Since our team consists of citizens from around the world, we manage advertising efforts in all EU marketplaces using native speakers.
Phase 2: We’ll stay in touch throughout each month. During the first two weeks, you’re invited for a call to talk about the previous month’s PPC performance and plans for the coming weeks. We will provide a detailed end-of-month report for use during our discussion where the numbers and actions are laid out clearly and concisely. Mid-way through the month, you’ll get a progress report so you can stay updated.
We know you’re busy, and we are more than comfortable taking the reins so you can focus your time and energy on other things. However, if you want to be more involved, our team is always available to you to answer any questions you may have or work with you to implement new strategies, tests and ideas.
Our expertise blended with both 3rd party and our own internal Amazon PPC management software allows us to provide top-notch service to any business selling on the Amazon Marketplace. We use Prestozon (we’re an official agency partner) with every account we work with since we are strong believers in automation and leveraging technology to improve results wherever possible. If you already use Prestozon, we’ll even pay for your subscription!
Requirements: We require a two month commitment to begin, but after that, you get to decide each month if you want to continue working together. We only want you to work with us if you see the benefits, and we’ll never trap you into any contracts.
Unlike other Amazon PPC agencies, we don’t charge per SKU managed, take a percentage of ad spend or fuss over complex fee structures involving “hours.” Instead, we charge based on your ad revenue because we prefer to focus on outcome rather than size. Our incentives are the same – earning you more money. Because when you make more money, we make more money, and everybody wins.
We charge our clients a low base fee plus 1.5% of non-branded advertising revenue. Part of our process involves branded campaigns. These campaigns boost your recognition and prevent competitors from stealing your traffic. We don’t include that revenue in our calculations because we’re not responsible for the strength of your brand – you are.
When it comes to quality advertising, you get what you pay for. With AMZ Pathfinder, you only pay for what you get. We understand the elasticity of the Amazon advertising platform and our pricing reflects that. The Amazon marketplace is ever-changing and your invoicing will be too. You’ll never worry about getting overcharged for unnecessary campaigns as we adhere to prearranged monthly budget thresholds which we work together on to put in place. We know how to earn you more money, and we’ll do everything we can to maximize your profits.
Every decision we make is based on the result it will yield for our clients. We truly want what is best for you.
We don’t settle for complacency. We are committed to lifelong improvement.
We deliver honest and helpful feedback to each other and to our clients to ensure the best outcome for everyone.
We are accountable for what we do and we take our time doing it to ensure quality. We always do what we say we will do.
We eliminate or minimize things that make no impact on client outcomes. More isn’t always better.
Is Your Amazon Business A Good Fit For Our Service?
Your time and money is valuable. We only want to work with you if we know we can make a difference in your business. If you…
- Bring in at least $70,000 (or local currency equivalent) or more per month in at least one Amazon marketplace.
- Have a strong cohesive brand with quality products and outstanding product listing pages on Amazon
- Know your product lineup’s USP
- Are either currently on a growth trajectory or possess a clear path forward to one
- Understand the effects that advertising can and cannot have on the Amazon channel
- Seek to operate collaboratively with multiple members of our team on an ongoing basis