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Amazon PPC Battle Round 2 – DSP (Demand Side Platform) VS SD (Sponsored Display)

In the second round of the Amazon PPC Battle, we’re joined again by Amazon professionals, George Meressa (Clear Ads Ltd.), Destaney Wishon (BetterAMS), Aaron Michael Moreno (eMazing), Liz Adamson (Egility), Brian R Johnson (Canopy Management), and Brent Zahradnik (AMZ Pathfinder).

This round covers topics such as the power of the DSP audience builder, how Amazon businesses should approach whether or not they should use Amazon DSP, the confusing differences between Sponsored Display, the future of Amazon DSP and sponsor display on Amazon advertising, and simple methods Amazon businesses can use to get results quickly.

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AMZ Pathfinder In The Wild
The Team at AMZ Pathfinder value community. Find us in the wild sharing our insights, breaking down strategies, and discussing trends for Amazon Sellers all over the internet with other friends and experts.
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