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Amazon PPC Battle Round 2 – DSP (Demand Side Platform) VS SD (Sponsored Display)

In the second round of the Amazon PPC Battle, we’re joined again by Amazon professionals, George Meressa (Clear Ads Ltd.), Destaney Wishon (BetterAMS), Aaron Michael Moreno (eMazing), Liz Adamson (Egility), Brian R Johnson (Canopy Management), and Brent Zahradnik (AMZ Pathfinder).

This round covers topics such as the power of the DSP audience builder, how Amazon businesses should approach whether or not they should use Amazon DSP, the confusing differences between Sponsored Display, the future of Amazon DSP and sponsor display on Amazon advertising, and simple methods Amazon businesses can use to get results quickly.

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Amazon PPC Battle Round 2 – DSP (Demand Side Platform) VS SD (Sponsored Display)

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Finding the next big thing for Amazon Advertising just got easy.

Access The AMZ Pathfinder Bulletin, a monthly amazon advertising newsletter curating the best insights, news, and content to keep Amazon Sellers on top of their game.