That’s why AMZ Pathfinder created the Q4 Amazon PPC Checklist. As an Amazon PPC agency generating 7-figure results since 2015, we distilled our Q4 processes and procedures for our clients into an easy-to-follow guide.
If you’re looking for the best sales velocity, ranking and profitability this Q4 holiday season talk to us then get the checklist and read through the steps with your team! Rest easy!
We just did the optimization tasks for you. Over 30+ major optimization tasks to improve your campaigns for Q4.
Take advantage of new 2022 features to effectively optimize and maximize your campaigns. This includes new budget rules, audience targeting, bulk file strategies, and more!
This is to ensure that you’re not blocking any keywords that might not convert at a sustainable rate earlier in the year but with increased conversion rates during Q4 now make sense to spend money against.
Maximize your visibility during peak sales days. Watch your top performing products winning top performing keywords in top performing placements without going over your target CPC.
Discover what to do with broad match keywords and open match types by the experts. Also review your inventory and stockouts changes, budget rules, audience targeting, and more!
These Are The Same Steps We Take to Generate The Best Q4 Results For Our Clients Year-Over-Year:
Here are some case studies we are allowed to share. Click on each image to see how AMZ Pathfinder helps brands manage and scale their PPC campaigns.
A professional service so aligned with your revenue goals and communication style, you’ll swear someone is running your Amazon ads in-house.
13 Must-Do Optimization Tasks for your biggest Q4 in 2020!
The Client:
The numbers on screen kept climbing and by midnight Michael Tunney, founder of KeySmart, destroyed his modest goal of $6,000. His Kickstarter ended with an incredible $329,862 and 8,000 pledges from eager backers. This raised a problem that the new KeySmart Team couldn’t solve on their own…
The Challenge:
The immediate growth and notoriety Michael and his team found left them spread too thin. When trying to execute Amazon advertising, their in-house marketing manager did the initial setup but he was not able to prioritize Amazon PPC.
The Solution:
AMZ Pathfinder diagnosed their business and implemented long lasting solutions that not only helped their immediate challenges, but allowed the KeySmart team to scale with practical PPC strategies.
The Client:
Bryan has been in ecommerce for the last 5 years. His CPG brand is in the health and household category selling energy-focused consumer packaged goods.
The Challenge:
“We were small enough so I was doing it myself. However, we got to the point where we were getting bigger, so I had to outsource that.” – Bryan | CEO
The Solution:
With Bryan’s business being a consumer packaged product, AMZ Pathfinder understood that sales velocity, brand positioning, and CLV (customer lifetime value) is more important than just low ACoS.
The Client:
Healing & Bliss* is a US-based Amazon seller who has been in business since 2015. Their brand resides in the sexual wellness and health space.
The Challenge:
Before Healing & Bliss partnered with AMZ Pathfinder, they were having a hard time finding someone to manage and optimize their Amazon PPC advertising.
A common scenario we sometimes see as an agency is a “start and stop” approach where an in-house person will do good work executing the initial phase of an advertising strategy but will slowly drop off when it becomes clear they need sustained effort to maintain optimal performance.
The Solution:
If you know anything about selling sexual wellness products, you know that Amazon deploys stricter policies and guidelines to prevent offensive or sexually explicit content on their platform.
Because of these standards, we swiftly coordinated, cooperated, and resolved product issues with Amazon Seller Support due to its sensitive nature (ie. adult wellness products). This resulted in us developing future-proof strategies for campaigns to avoid and prevent any future suspensions.