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The AMZ Pathfinder Approach to Amazon PPC Management
Every Amazon business is unique and should be treated as such. That’s why we have engineered our well-oiled, battle-tested, 5-step process that helps us reveal what’s best for your business and how we can align with your brand to achieve your advertising goals.
Here are some case studies. Click on each image to see how AMZ Pathfinder helps brands manage and scale their PPC campaigns.
Our 5 Step Approach To Getting Great Results:
We require a two month commitment to begin, but after that, you get to decide each month if you want to continue our Amazon PPC services. We only ask for a 30 day notice before we end our partnership. We’ll never trap you into any contracts.
Requirements for our Amazon PPC management: We require a two month commitment to begin, but after that, you get to decide each month if you want to continue our Amazon PPC services. We only ask for a 30 day notice before we end our partnership. We’ll never trap you into any contracts.
A professional service so aligned with your revenue goals and communication style, you’ll swear someone is running your Amazon ads in-house.
© 2021 AMZ Pathfinder
The numbers on screen kept climbing and by midnight Michael Tunney, founder of KeySmart, destroyed his modest goal of $6,000. His Kickstarter ended with an incredible $329,862 and 8,000 pledges from eager backers. This raised a problem that the new KeySmart Team couldn’t solve on their own…
The immediate growth and notoriety Michael and his team found left them spread too thin. When trying to execute Amazon advertising, their in-house marketing manager did the initial setup but he was not able to prioritize Amazon PPC.
AMZ Pathfinder diagnosed their business and implemented long lasting solutions that not only helped their immediate challenges, but allowed the KeySmart team to scale with practical PPC strategies.
Bryan has been in ecommerce for the last 5 years. His CPG brand is in the health and household category selling energy-focused consumer packaged goods.
“We were small enough so I was doing it myself. However, we got to the point where we were getting bigger, so I had to outsource that.” – Bryan
With Bryan’s business being a consumer packaged product, AMZ Pathfinder understood that sales velocity, brand positioning, and CLV (customer lifetime value) is more important than just low ACoS.
Healing & Bliss* is a US-based Amazon seller who has been in business since 2015. Their brand resides in the sexual wellness and health space.
Before Healing & Bliss partnered with AMZ Pathfinder, they were having a hard time finding someone to manage and optimize their Amazon PPC advertising.
A common scenario we sometimes see as an agency is a “start and stop” approach where an in-house person will do good work executing the initial phase of an advertising strategy but will slowly drop off when it becomes clear they need sustained effort to maintain optimal performance.
If you know anything about selling sexual wellness products, you know that Amazon deploys stricter policies and guidelines to prevent offensive or sexually explicit content on their platform.
Because of these standards, we swiftly coordinated, cooperated, and resolved product issues with Amazon Seller Support due to its sensitive nature (ie. adult wellness products). This resulted in us developing future-proof strategies for campaigns to avoid and prevent any future suspensions.