Understanding the Amazon PPC Advertising Lifecycle
As part of our onboarding process for our Amazon PPC management service, we ask new clients to help us by organizing their active products into
Brent Zahradnik July 26, 2019
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What we learned from the first AMZ Pathfinder team meetup
AMZ Pathfinder held its first team meetup in Belgrade, Serbia in late May. The whole team came together for two days of work and two
Brent Zahradnik June 26, 2019
Why We Help Clients Spend Against Their Brand Name On Amazon
At Pathfinder, a question we often hear from clients is “why should we spend against keywords for our brand name?” The implication here is that
Brent Zahradnik February 12, 2019
Amazon PPC Ads in Germany: Everything You Need to Know
You’re selling in the US, CA, or UK amazon marketplaces and your listings look great. You have all the right keywords in your title and
Brent Zahradnik August 10, 2018
From Minimal Advertising to 20.22% ACoS and $373,789.30 in Ad Revenue in Only 3 Months
Executive Summary When Adrian’s Curtain Supply* came to us their Amazon PPC account was drastically underspending on advertising at anywhere from $80 – $100 per
Brent Zahradnik August 6, 2018
Infographic – The AMZ Pathfinder PPC Expedition Plan
The AMZ Pathfinder Expedition Plan breaks down the 5 critical steps we follow when taking on a new client for advertising management. In making this
Brent Zahradnik July 5, 2018
AMZ Pathfinder (re)introduction
Welcome to the new and improved AMZ Pathfinder! As you may have already noticed, some things have changed – our website, our team, and the marketplaces
Brent Zahradnik June 19, 2018