How to Use Amazon Negative Keywords Effectively
Negative keywords are a feature in any PPC advertising platform that give you the option to exclude specific search terms shoppers type into Amazon’s search bar from making your ads appear.
Amazon Sponsored Display – The New Frontier in 2021
Sponsored Display is a campaign type that is after a few false starts, finally here to stay. When they say “Amazon PPC” what most people mean is Sponsored Products or the increasingly feature-rich Sponsored Brands.